What is demand-generation?

A set of practices for attracting potential customers through unpaid channels such as search and paid advertising, then measuring and improving the path to purchase.

Use it to plan search and advertising campaigns, test ways to increase sign-ups or sales, measure results, and send messages throughout the customer lifecycle.

It helps organize customer acquisition instead of treating traffic, advertising, conversion, and follow-up messages as separate problems.

demand-generation — Plugin by cbrock84

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Claude Code

/plugin marketplace add cbrock84/headcount

agentmods

npx agentmods add plugins/cbrock84/headcount/demand-generation

Clone the repo

git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code.

Per session not measured What this adds to a session before it is invoked.

When invoked not measured Not applicable: nothing here is loaded into a session.

Security scan A 0 findings. Scan, not verified.

Origin original No closer match found in the catalogue.

Security

Grade A, and why

demand-generation scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/demand-generation/.claude-plugin/plugin.json · 18 lines

What it actually says

{
  "name": "demand-generation",
  "description": "Organic and paid acquisition, conversion, measurement, experimentation, lifecycle messaging, and distribution.",
  "version": "1.0.0",
  "author": {
    "name": "Chris Brock"
  },
  "repository": "https://github.com/cbrock84/headcount",
  "keywords": [
    "seo",
    "paid-ads",
    "cro",
    "analytics",
    "lifecycle",
    "growth"
  ]
}

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

yesterday First seen · 18 lines scan A dcf55c071d2d

Subscribe to this mod's changes

demand-generation is a plugin published in the GitHub repository cbrock84/headcount (578 stars, last pushed 2d ago), licensed MIT. Its token cost is not measured: this kind of file is read by the harness, not the model. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Planning Research Testing agent-marketplace claude-code claude-code-plugin claude-plugin claude-skills mcp

demand-generation

Getting it into your agent

Grade A, and why

Nothing flagged

What it actually says

What this file has done since we first saw it

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