lifecycle-messaging

lifecycle-messaging is a skill for Claude Code, Codex from cbrock84/headcount. It costs 71 tokens per session (849 once invoked), scanned A, original, MIT.

A guide for planning automated email and text-message programs across a customer's lifecycle, from signup through regular use and inactivity. It covers message content, timing, and audience groups.

In plain words
What is it for?
It helps create welcome, onboarding, follow-up, re-engagement, transactional, and SMS sequences, including triggers, timing, segmentation, and expectations about message frequency.
Why use it?
It helps replace ad-hoc announcements with messages based on what people are trying to do and how they behave.

Skill for Claude CodeCodex

Part of the demand-generation plugin — 11 skills shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/cbrock84/headcount/lifecycle-messaging
Any agent
npx skills add cbrock84/headcount --skill lifecycle-messaging
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code, Codex.

Or install demand-generation, the plugin that ships this one along with the rest of its 11 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lifecycle-messaging

README.md
[![agentmods](https://agentmods.dev/badge/skills/cbrock84/headcount/lifecycle-messaging.svg)](https://agentmods.dev/skills/cbrock84/headcount/lifecycle-messaging)
Your own site
<a href="https://agentmods.dev/skills/cbrock84/headcount/lifecycle-messaging"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/lifecycle-messaging.svg" alt="Measured on agentmods" height="20"></a>
Per session 71 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 849 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00071 $0.00849
Opus 5 $0.00036 $0.00425
Sonnet 5 $0.00014 $0.00170
Haiku 4.5 $0.00007 $0.00085

Measured 4d ago against content hash e2adde9a93af, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

lifecycle-messaging scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/demand-generation/skills/lifecycle-messaging/SKILL.md · 86 lines

How it starts

The opening of the file, as written. The whole thing — 86 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lifecycle messaging

Map the lifecycle before writing any message

For each stage, name what the person is trying to do and what would move them forward. Messages written without that answer become announcements, and announcements get unsubscribed from.

The stages that matter: just signed up, activated but not habitual, habitual, at risk, lapsed. Most programs over-invest in the first and neglect at-risk entirely, which is where the money is.

The welcome sequence

The highest-engagement messages you will ever send. Do not waste them on company history.

  1. Immediate — deliver whatever was promised, plus the single next action.
  2. Within days — the fastest route to first value, one step.
  3. After that — the use case most people miss, or the objection most people have.

Set expectations early: what you send, how often. It reduces unsubscribes more than any subject-line technique.

Timing and cadence

Trigger on behavior, not the calendar, wherever possible. A message sent because someone did something is many times more relevant than one sent because it is Tuesday.

Cadence sustainable at your worst week. Every message should be one the recipient would miss.

SMS is a different medium

Higher consent bar, higher intrusion, higher cost. Reserve it for time-sensitive and transactional messages — delivery, appointment, security, an expiring window. Marketing SMS at any volume trains people to opt out.

Explicit opt-in, honored opt-out, sending hours respected in the recipient's timezone. These are legal requirements in most jurisdictions, not preferences.

SMS compliance is not optional

Consult qualified counsel before launching an SMS program. The exposure here is statutory damages per message, which is how these become class actions.

In the US, marketing SMS requires express written consent obtained before sending — implied consent, an existing customer relationship, or a phone number collected for another purpose does not qualify. The consent record must show what the person agreed to receive and when, and it must be retained.

Read the full file on GitHub · 86 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 86 lines · 71 tokens per session scan A e2adde9a93af

Subscribe to this mod's changes

lifecycle-messaging is a skill published in the GitHub repository cbrock84/headcount (578 stars, last pushed 4d ago), licensed MIT. It adds 71 tokens to every session and 849 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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