landing-page-cro-expert

landing-page-cro-expert is a skill for Claude Code from cbrock84/headcount. It costs 90 tokens per session (889 once invoked), scanned A, original, MIT.

A guide to improving landing pages, homepages, and sales pages so more visitors take the intended action. It focuses on whether people understand the offer, trust it, and have their concerns answered.

In plain words
What is it for?
Use it to review a page, rewrite headlines and introductory text, improve calls to action, and choose which changes to test first.
Why use it?
It helps identify why a page is underperforming before changing its wording or layout.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the demand-generation plugin — 12 skills shipped together

Good fit Use it to review a page, rewrite headlines and introductory text, improve calls to action, and choose which changes to test first.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cbrock84/headcount/landing-page-cro-expert
About the project

headcount is an organization of independently installable Claude Code plugins, each grouping skills for a department such as finance, security, or demand generation. Claude Code users install the departments they need and invoke their skills for specialized work; the catalogue entries are skills and related agent tooling from that organization.

cbrock84/headcount · 1,351 stars · on GitHub · cbrock84.github.io

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cbrock84/headcount --skill landing-page-cro-expert
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code.

Or install demand-generation, the plugin that ships this one along with the rest of its 12 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for landing-page-cro-expert

README.md
[![agentmods](https://agentmods.dev/badge/skills/cbrock84/headcount/landing-page-cro-expert/github.svg)](https://agentmods.dev/skills/cbrock84/headcount/landing-page-cro-expert)
Your own site
<a href="https://agentmods.dev/skills/cbrock84/headcount/landing-page-cro-expert"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/landing-page-cro-expert/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for landing-page-cro-expert

Your own site · 80×15
<a href="https://agentmods.dev/skills/cbrock84/headcount/landing-page-cro-expert"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/landing-page-cro-expert.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 90 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 889 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00090 $0.00889
Opus 5 $0.00045 $0.00445
Sonnet 5 $0.00018 $0.00178
Haiku 4.5 $0.00009 $0.00089

Measured 7d ago against content hash f5851156bd84, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

landing-page-cro-expert scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/demand-generation/skills/landing-page-cro-expert/SKILL.md · 84 lines

How it starts

The opening of the file, as written. The whole thing — 84 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Landing page CRO

Diagnose before rewriting

A page converts when a visitor understands what this is, believes it will work for them, and has no unresolved objection at the moment they are asked to act. Failures are almost always one of those three, and the remedy differs entirely.

Read the page as a stranger who has five seconds. Then answer:

  • What is this, in the reader's words? If the hero requires domain knowledge to parse, nothing below it matters.
  • Who is it for? A page for everyone converts nobody. Specificity is a conversion tactic, not a marketing luxury.
  • Why this instead of the alternative — including doing nothing, which is the real competitor.
  • What is the single action? Multiple competing calls to action reliably reduce all of them.

The hero

Most of the outcome, decided in the space of a phone screen.

  • Headline states the outcome, not the category and not a slogan. "Close your books in two days, not two weeks" beats "Modern accounting infrastructure."
  • Subhead handles the obvious next question — usually how, or for whom.
  • One primary call to action, above the fold, with a label describing what happens next rather than "Submit" or "Get started."
  • Proof in the first screen. A logo row, a number, a named customer. Claims made with no evidence in sight are discounted wholesale.
  • Show the product. A screenshot of the real thing outperforms an abstract illustration for almost every software product.

Down the page

Order by the reader's questions, not by your feature list: what it does → why it is better than what they do now → proof → objections → price → act.

Every claim needs evidence near it. Every section should be removable — if cutting it changes nothing, cut it. Long pages are fine; padded pages are not.

Repeat the call to action at each natural decision point, always the same action.

Objections

List the real reasons people do not buy — cost, switching effort, trust, whether it works for their case, who else uses it — and answer each on the page. Objections not handled on the page are handled by leaving.

Read the full file on GitHub · 84 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago Changed · +6 lines f5851156bd84
  2. 11d ago First seen · 78 lines · 90 tokens per session scan A 71fd8aa3b53e

Subscribe to this mod's changes

landing-page-cro-expert is a skill published in the GitHub repository cbrock84/headcount (1,351 stars, last pushed 8d ago), licensed MIT. It adds 90 tokens to every session and 889 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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