programmatic-seo

programmatic-seo is a skill for Claude Code, Codex from cbrock84/headcount. It costs 76 tokens per session (515 once invoked), scanned A, original, MIT.

A guide to creating many search-focused website pages from a shared template and a dataset, such as location, comparison, or integration pages.

In plain words
What is it for?
Use it to decide whether a repeating search pattern is worth scaling, design the first useful page, set minimum data requirements, and plan meaningful differences between pages.
Why use it?
It helps prevent large batches of empty, repetitive, or low-value pages that can hurt a site's search visibility.

Skill for Claude CodeCodex

Part of the demand-generation plugin — 11 skills shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/cbrock84/headcount/programmatic-seo
Any agent
npx skills add cbrock84/headcount --skill programmatic-seo
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code, Codex.

Or install demand-generation, the plugin that ships this one along with the rest of its 11 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for programmatic-seo

README.md
[![agentmods](https://agentmods.dev/badge/skills/cbrock84/headcount/programmatic-seo.svg)](https://agentmods.dev/skills/cbrock84/headcount/programmatic-seo)
Your own site
<a href="https://agentmods.dev/skills/cbrock84/headcount/programmatic-seo"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/programmatic-seo.svg" alt="Measured on agentmods" height="20"></a>
Per session 76 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 515 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00076 $0.00515
Opus 5 $0.00038 $0.00258
Sonnet 5 $0.00015 $0.00103
Haiku 4.5 $0.00008 $0.00052

Measured 3d ago against content hash 0acdf7b30ade, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

programmatic-seo scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/demand-generation/skills/programmatic-seo/SKILL.md · 50 lines

What it actually says

Programmatic SEO

Done well, one template covers thousands of real searches. Done badly, it is a mass of thin pages that damages the whole domain.

Qualify before building

All four must hold:

  1. A real query pattern with verified volume across many instances — not one popular term and a long tail of zeroes.
  2. Data you actually have, at quality, for most instances. Missing data produces empty pages, and empty pages are the failure mode.
  3. Genuine per-page value. If two pages differ only by a swapped noun, they are duplicates however they are generated.
  4. A reason to be better than what ranks now. Usually completeness, freshness, or data nobody else has.

Fail any one and the answer is fewer, better pages.

Building

  • Design the best single page first, by hand, and confirm it is genuinely useful. Then find what in it is variable. Templating before you know the good page scales a mediocre one.
  • Vary the substance, not just the strings. Each page needs data, comparisons, or context specific to it.
  • Set a minimum data threshold. Below it, the page does not get generated. This single rule prevents most programmatic disasters.
  • Internal linking is not optional — thousands of orphaned pages will not be crawled. Build hub pages and cross-links into the template.
  • Roll out in batches. Publish a few hundred, wait for indexation and performance, then continue. A full launch that goes wrong is hard to unwind.

Maintaining

Stale programmatic pages rot faster than editorial ones because there are so many. Set a refresh cadence tied to the data source, and prune: pages with no impressions after two quarters should be consolidated or removed. Volume is not the goal.

Never

  • Generate pages for instances with no data.
  • Spin text to create the appearance of uniqueness.
  • Launch without a plan for removing what does not work.
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 50 lines · 76 tokens per session scan A 0acdf7b30ade

Subscribe to this mod's changes

programmatic-seo is a skill published in the GitHub repository cbrock84/headcount (578 stars, last pushed 4d ago), licensed MIT. It adds 76 tokens to every session and 515 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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