brand-identity

brand-identity is a skill for Claude Code from cbrock84/headcount. It costs 69 tokens per session (601 once invoked), scanned A, original, MIT.

A brand-identity guide for setting rules for logos, colors, typography, imagery, and how a brand appears across products and marketing.

In plain words
What is it for?
It helps establish a brand, review consistency, create brand guidelines, choose visual elements, and define acceptable logo and typography usage.
Why use it?
It prevents each surface from expressing the brand differently. It also turns vague qualities such as being modern or trustworthy into concrete visual rules.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the product plugin — 11 skills shipped together

Good fit It helps establish a brand, review consistency, create brand guidelines, choose visual elements, and define acceptable logo and typography usage.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cbrock84/headcount/brand-identity
About the project

headcount is an organization of independently installable Claude Code plugins, each grouping skills for a department such as finance, security, or demand generation. Claude Code users install the departments they need and invoke their skills for specialized work; the catalogue entries are skills and related agent tooling from that organization.

cbrock84/headcount · 1,300 stars · on GitHub · cbrock84.github.io

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cbrock84/headcount --skill brand-identity
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code.

Or install product, the plugin that ships this one along with the rest of its 11 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-identity

README.md
[![agentmods](https://agentmods.dev/badge/skills/cbrock84/headcount/brand-identity.svg)](https://agentmods.dev/skills/cbrock84/headcount/brand-identity)
Your own site
<a href="https://agentmods.dev/skills/cbrock84/headcount/brand-identity"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/brand-identity.svg" alt="Measured on agentmods" height="20"></a>
Per session 69 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 601 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00069 $0.00601
Opus 5 $0.00034 $0.00300
Sonnet 5 $0.00014 $0.00120
Haiku 4.5 $0.00007 $0.00060

Measured 4d ago against content hash bca5dc234d86, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

brand-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/product/skills/brand-identity/SKILL.md · 54 lines

How it starts

The opening of the file, as written. The whole thing — 54 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand identity

Brand is the accumulated impression of every surface someone encounters. Consistency is most of it; the rest is having a point of view.

Establishing

Before any visual decision, settle three things in writing:

  • What the brand is for — the promise it makes, in one sentence.
  • Who it is for — and, more usefully, who it is not for.
  • What it is not — the three adjectives it should never earn. These constrain far better than aspirational ones, because "modern" and "trustworthy" rule nothing out.

The system

Palette. One primary, one accent, a full neutral ramp, and semantic states. The neutral ramp does most of the visible work and gets the least attention — spend time on it. Every color needs a verified contrast ratio against the surfaces it will actually sit on, not against white.

Typography. One display family, one text family, and a rule for when each is used. Both must work at the smallest size they will appear at, on a real device, before selection.

Logo. Define clear space, minimum size, and permitted variants. Then define misuse explicitly: no stretching, no recoloring outside the permitted set, no effects, no re-typesetting the wordmark. Guidelines fail by omission — what is not forbidden gets done.

Imagery. A stated direction, with examples of both what fits and what does not. "Authentic photography" means nothing without a counter-example.

Applying

The test of a brand system is an unfamiliar format: an error email, a conference badge, a slide nobody planned for. If the system does not say what to do, it is a mood board, not a system.

Auditing an existing brand

Collect real surfaces — product, marketing site, email, social, sales collateral — side by side. Look for: palette drift, more type families than the system defines, logo variants nobody sanctioned, and tone that changes between surfaces. Report by severity, and separate what breaks the system from what merely was not specified.

Never

Read the full file on GitHub · 54 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 54 lines · 69 tokens per session scan A bca5dc234d86

Subscribe to this mod's changes

brand-identity is a skill published in the GitHub repository cbrock84/headcount (1,300 stars, last pushed 5d ago), licensed MIT. It adds 69 tokens to every session and 601 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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