brand-voice

brand-voice is a skill for Claude Code from cbrock84/headcount. It costs 70 tokens per session (570 once invoked), scanned A, original, MIT.

A guide for describing how a person or brand writes, based on real examples. It turns patterns such as sentence rhythm, vocabulary, tone, openings, humor, and formatting into reusable writing instructions.

In plain words
What is it for?
Use it to study writing samples, define a brand voice, create a voice guide, and keep future content consistent.
Why use it?
It helps prevent content from sounding generic or inconsistent when several people or tools write for the same brand.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing plugin — 19 skills shipped together

Good fit Use it to study writing samples, define a brand voice, create a voice guide, and keep future content consistent.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cbrock84/headcount/brand-voice
About the project

headcount is an organization of independently installable Claude Code plugins, each grouping skills for a department such as finance, security, or demand generation. Claude Code users install the departments they need and invoke their skills for specialized work; the catalogue entries are skills and related agent tooling from that organization.

cbrock84/headcount · 1,300 stars · on GitHub · cbrock84.github.io

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cbrock84/headcount --skill brand-voice
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code.

Or install marketing, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/cbrock84/headcount/brand-voice.svg)](https://agentmods.dev/skills/cbrock84/headcount/brand-voice)
Your own site
<a href="https://agentmods.dev/skills/cbrock84/headcount/brand-voice"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/brand-voice.svg" alt="Measured on agentmods" height="20"></a>
Per session 70 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 570 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00070 $0.00570
Opus 5 $0.00035 $0.00285
Sonnet 5 $0.00014 $0.00114
Haiku 4.5 $0.00007 $0.00057

Measured 4d ago against content hash edb3ceb5d0be, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/marketing/skills/brand-voice/SKILL.md · 55 lines

How it starts

The opening of the file, as written. The whole thing — 55 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand voice

The upstream dependency for every writing skill. Draft before this exists and it comes back sounding like everyone else.

With existing samples

Collect ten to twenty real pieces the person considers representative — their best, not their most recent. Then extract, with evidence:

  • Sentence rhythm — average length, and whether they vary it deliberately. Most distinctive voices are distinguished by rhythm before vocabulary.
  • Vocabulary tells — the words they reach for and the register they avoid. Note both.
  • Opening moves — how they start. Most writers have two or three habitual openings.
  • Stance — do they assert, hedge, question, or provoke? Who do they assume the reader is?
  • Humor and its absence — where it appears and where it never does.
  • Formatting habits — paragraph length, list usage, emphasis.

Quote a real example for each. A voice guide with adjectives and no samples is unusable.

Without samples

Build from a choice rather than a blank page. Offer archetypes — the practitioner showing their work, the analyst, the contrarian, the teacher, the insider, the enthusiast — with a written paragraph in each. Let them react. People cannot describe their voice but recognize it instantly.

Then interview around the choice: who are you writing for, what do you want them to feel, what would you never say.

The output

Produce two artifacts other skills read:

  • voice.md — the rules, each with a real example and a counter-example.
  • about-me.md — background, expertise, recurring themes, and the stories available to draw on.

Include a do-not list. Voice guides fail on what they permit, not what they prescribe.

Verifying

Draft two paragraphs and read them to the person cold. If they say "close, but I wouldn't say it that way," ask exactly what they would say — that correction is the most valuable data in the process.

Never

  • Build a voice guide from copy the person did not write. Agency and ghostwritten material describes someone else's voice.
  • Describe voice in adjectives alone. "Friendly but authoritative" is unusable without paired examples of what passes and what fails.
  • Apply a voice guide to a format it was never sampled from. How someone writes an email is not how they write a keynote.

Read the full file on GitHub · 55 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 55 lines · 70 tokens per session scan A edb3ceb5d0be

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository cbrock84/headcount (1,300 stars, last pushed 5d ago), licensed MIT. It adds 70 tokens to every session and 570 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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