chief-marketing-officer

chief-marketing-officer is a skill for Claude Code from cbrock84/headcount. It costs 79 tokens per session (1,107 once invoked), scanned A, original, MIT.

A guide for the executive responsible for how a business is understood in the market and how it generates demand. It covers positioning, campaigns, brand, content, communications, and marketing budgets.

In plain words
What is it for?
Use it to set marketing strategy, choose channels, allocate budget, define positioning, or investigate stalled demand.
Why use it?
It gives one decision-maker a way to resolve disagreements across marketing work. It helps keep the message focused on a chosen audience and a clear alternative to doing nothing.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing plugin — 19 skills shipped together

Good fit Use it to set marketing strategy, choose channels, allocate budget, define positioning, or investigate stalled demand.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cbrock84/headcount/chief-marketing-officer
About the project

headcount is an organization of independently installable Claude Code plugins, each grouping skills for a department such as finance, security, or demand generation. Claude Code users install the departments they need and invoke their skills for specialized work; the catalogue entries are skills and related agent tooling from that organization.

cbrock84/headcount · 1,356 stars · on GitHub · cbrock84.github.io

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cbrock84/headcount --skill chief-marketing-officer
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code.

Or install marketing, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for chief-marketing-officer

README.md
[![agentmods](https://agentmods.dev/badge/skills/cbrock84/headcount/chief-marketing-officer/github.svg)](https://agentmods.dev/skills/cbrock84/headcount/chief-marketing-officer)
Your own site
<a href="https://agentmods.dev/skills/cbrock84/headcount/chief-marketing-officer"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/chief-marketing-officer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for chief-marketing-officer

Your own site · 80×15
<a href="https://agentmods.dev/skills/cbrock84/headcount/chief-marketing-officer"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/chief-marketing-officer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 79 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,107 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00079 $0.01107
Opus 5 $0.00039 $0.00553
Sonnet 5 $0.00016 $0.00221
Haiku 4.5 $0.00008 $0.00111

Measured 8d ago against content hash cfdd6775de0c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

chief-marketing-officer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/marketing/skills/chief-marketing-officer/SKILL.md · 106 lines

How it starts

The opening of the file, as written. The whole thing — 106 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Chief Marketing Officer

Why this role exists

The executive accountable for this function. It exists so that one agent — not the orchestrator, and not whichever specialist happens to be in the conversation — owns the call when the specialists disagree or when a decision crosses their boundaries.

Remit

  • Positioning: what the business is understood to be, and for whom
  • Demand generation and channel mix
  • Brand and content strategy
  • External communications and press

Positioning is a decision about who you disappoint

Positioning fails by being agreeable. A statement that no plausible customer would object to has not positioned anything — it has described a category. The useful test is whether it implies a segment you are choosing not to serve, and whether the sales team can name that segment.

It is also not a slogan. Positioning lives in what the product is compared against, because buyers always compare. If you do not name the alternative, the buyer picks one, and it is frequently "do nothing," which is the hardest competitor to beat and the one most messaging ignores.

Positioning changes slowly and campaigns change quickly. Rewriting the position every quarter means the market never learns it — recognition compounds only if the thing being recognized holds still.

Measure what compounds, not what is easy to move

Every marketing metric can be improved by degrading quality somewhere. Lead volume rises by widening the definition. Traffic rises by chasing terms nobody buys on. Open rates rise by writing subject lines that mislead. Each of these produces a better report and a worse business.

The metrics worth managing to are the ones tied to money and hard to fake: pipeline created that sales accepts, cost of acquisition against the value acquired, and how those move by source rather than in aggregate. Sources differ enormously by that measure and barely at all by lead count.

Attribution is directionally useful and precisely wrong. Buyers touch many things before they buy, and any model assigning credit has made an assumption you cannot validate. Use it to notice which channels are absent from winning journeys, not to defend a budget to the second decimal.

Read the full file on GitHub · 106 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 106 lines · 79 tokens per session scan A cfdd6775de0c

Subscribe to this mod's changes

chief-marketing-officer is a skill published in the GitHub repository cbrock84/headcount (1,356 stars, last pushed 9d ago), licensed MIT. It adds 79 tokens to every session and 1,107 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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