customer-research

customer-research is a skill for Claude Code, Codex from cbrock84/headcount. It costs 79 tokens per session (493 once invoked), scanned A, original, MIT.

A guide to learning what customers do, need, and think through interviews, surveys, win-loss reviews, and message tests. Win-loss analysis compares why customers chose or rejected your product.

In plain words
What is it for?
Use it before positioning or a launch, to investigate customer problems, study wins and losses, or test messages.
Why use it?
It replaces guesses and internal arguments with evidence from real customers. It helps reveal why people churn, fail to convert, or choose a competitor.

Skill for Claude CodeCodex

Part of the marketing plugin — 19 skills shipped together

About the project

headcount is an organization of independently installable Claude Code plugins, each grouping skills for a department such as finance, security, or demand generation. Claude Code users install the departments they need and invoke their skills for specialized work; the catalogue entries are skills and related agent tooling from that organization.

cbrock84/headcount · 1,247 stars · on GitHub

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/cbrock84/headcount/customer-research
Any agent
npx skills add cbrock84/headcount --skill customer-research
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code, Codex.

Or install marketing, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/cbrock84/headcount/customer-research.svg)](https://agentmods.dev/skills/cbrock84/headcount/customer-research)
Your own site
<a href="https://agentmods.dev/skills/cbrock84/headcount/customer-research"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/customer-research.svg" alt="Measured on agentmods" height="20"></a>
Per session 79 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 493 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00079 $0.00493
Opus 5 $0.00039 $0.00246
Sonnet 5 $0.00016 $0.00099
Haiku 4.5 $0.00008 $0.00049

Measured yesterday against content hash 2343f67eb3d4, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

customer-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/marketing/skills/customer-research/SKILL.md · 46 lines

What it actually says

Customer research

Research earns its cost only if a decision hangs on it. Name that decision before recruiting anyone.

Choose the method by question

  • Why did this happen / what do they actually do — interviews. Small n, deep.
  • How common is this — survey. Only after interviews have told you what to ask; a survey written from assumptions returns your assumptions.
  • Why did we win or lose — win-loss, with losses weighted higher. Losses are where the truth is and are systematically under-sampled.
  • Which framing works — message testing against a real choice, not a preference rating.

Interviewing

Ask about the past, not the future. "What did you do last time" is evidence; "would you use this" is politeness.

  • Open broad, follow the energy, and go quiet after their first answer — the second one is where the substance is.
  • Chase specifics: when, what happened next, what did that cost you, who else was involved.
  • Never describe your solution before you have their problem in their words. Once they know what you want to hear, the interview is over.
  • Watch for the workaround. Anything someone has built a spreadsheet to survive is a validated problem.

Synthesizing

Code the transcripts before forming a view — findings assembled to support an existing belief will be. For each finding record: the claim, how many independently said it, a verbatim quote, and what would change if it is true. A finding that changes nothing is trivia.

Separate what people said, what they did, and what you inferred. Conflating the three is the most common way research misleads.

Never

  • Recruit only happy customers. The sample that answers your email is not your market.
  • Lead: "How much would this feature help?" has one answer.
  • Present a single interview as a finding.
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 46 lines · 79 tokens per session scan A 2343f67eb3d4

Subscribe to this mod's changes

customer-research is a skill published in the GitHub repository cbrock84/headcount (1,247 stars, last pushed 2d ago), licensed MIT. It adds 79 tokens to every session and 493 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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