market-entry

market-entry is a skill for Claude Code from cbrock84/headcount. It costs 93 tokens per session (900 once invoked), scanned A, original, MIT.

A framework for deciding whether and how a company should start operating in a new market. It estimates demand from identifiable potential customers, checks whether the company’s advantages transfer, and compares organic entry, partnerships, and acquisitions.

In plain words
What is it for?
Use it to estimate a realistic market opportunity, compare entry strategies, test assumptions about competitive advantage, and plan the work needed to launch in a new country or segment.
Why use it?
It prevents market decisions from relying only on broad industry reports or attractive market-size figures. It also exposes the operational and regulatory work that can make entry expensive.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the corporate-strategy plugin — 6 skills shipped together

About the project

headcount is an organization of independently installable Claude Code plugins, each grouping skills for a department such as finance, security, or demand generation. Claude Code users install the departments they need and invoke their skills for specialized work; the catalogue entries are skills and related agent tooling from that organization.

cbrock84/headcount · 1,247 stars · on GitHub · cbrock84.github.io

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/cbrock84/headcount/market-entry
Any agent
npx skills add cbrock84/headcount --skill market-entry
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code.

Or install corporate-strategy, the plugin that ships this one along with the rest of its 6 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-entry

README.md
[![agentmods](https://agentmods.dev/badge/skills/cbrock84/headcount/market-entry.svg)](https://agentmods.dev/skills/cbrock84/headcount/market-entry)
Your own site
<a href="https://agentmods.dev/skills/cbrock84/headcount/market-entry"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/market-entry.svg" alt="Measured on agentmods" height="20"></a>
Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 900 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00093 $0.00900
Opus 5 $0.00046 $0.00450
Sonnet 5 $0.00019 $0.00180
Haiku 4.5 $0.00009 $0.00090

Measured 2d ago against content hash eb8d559c94f5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

market-entry scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/corporate-strategy/skills/market-entry/SKILL.md · 80 lines

How it starts

The opening of the file, as written. The whole thing — 80 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Market entry

Entry decisions are usually made on the size of the opportunity and lost on the cost of serving it. The market was real; what was underestimated was everything required to operate there.

Size from the bottom up, then check it against the top down

A market report gives you a number that includes companies who will never buy from you. Build the estimate from countable things: how many organizations fit your profile, how many have the problem acutely, what they spend on it today, what share you could plausibly hold in a defined period.

Use a top-down figure only as a sanity check. If bottom-up and top-down differ by an order of magnitude, one of them contains an assumption nobody has stated, and finding it is the most valuable hour in the analysis.

Test whether the advantage actually transfers

The question is not whether the market is attractive — attractive markets are attractive to everyone, including incumbents already there. The question is what you have that wins.

Advantages transfer unevenly. Product capability usually transfers. Brand rarely does across geographies. Distribution and relationships almost never do. Cost structure may invert entirely. An entry justified by "we are strong in the adjacent market" needs to name the specific thing that carries over, and it is usually less than assumed.

Ask why the incumbent has not already done what you plan to do. Either they cannot, which is your advantage, or they have found it does not work, which is your warning.

Choose the entry mode against speed, control and reversibility

  • Organic — full control, slowest, and every local capability has to be built. Right when the advantage is the product and the market is reachable with your existing motion.
  • Partnership or distribution — fast and cheap, and you learn less. Right when local relationships are the barrier and you can accept less control of the customer relationship.
  • Acquisition — buys presence and capability immediately, at the highest price and with the integration risk. Right when time matters more than money and the target has something you cannot build quickly.

Read the full file on GitHub · 80 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 80 lines · 93 tokens per session scan A eb8d559c94f5

Subscribe to this mod's changes

market-entry is a skill published in the GitHub repository cbrock84/headcount (1,247 stars, last pushed 2d ago), licensed MIT. It adds 93 tokens to every session and 900 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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