product-launch

product-launch is a skill for Claude Code, Codex from cbrock84/headcount. It costs 96 tokens per session (835 once invoked), scanned A, original, MIT.

A product launch planning guide for taking a new feature or product from internal preparation to market release and measuring whether people adopt it.

In plain words
What is it for?
Use it to choose a launch level, set the sequence of preparation and announcement, brief customer-facing teams, and measure adoption.
Why use it?
It prevents teams from treating every release as a major announcement while overlooking support, sales readiness, or actual customer use.

Skill for Claude CodeCodex

Part of the marketing plugin — 19 skills shipped together

About the project

headcount is an organization of independently installable Claude Code plugins, each grouping skills for a department such as finance, security, or demand generation. Claude Code users install the departments they need and invoke their skills for specialized work; the catalogue entries are skills and related agent tooling from that organization.

cbrock84/headcount · 1,247 stars · on GitHub · cbrock84.github.io

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/cbrock84/headcount/product-launch
Any agent
npx skills add cbrock84/headcount --skill product-launch
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code, Codex.

Or install marketing, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-launch

README.md
[![agentmods](https://agentmods.dev/badge/skills/cbrock84/headcount/product-launch.svg)](https://agentmods.dev/skills/cbrock84/headcount/product-launch)
Your own site
<a href="https://agentmods.dev/skills/cbrock84/headcount/product-launch"><img src="https://agentmods.dev/badge/skills/cbrock84/headcount/product-launch.svg" alt="Measured on agentmods" height="20"></a>
Per session 96 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 835 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00096 $0.00835
Opus 5 $0.00048 $0.00417
Sonnet 5 $0.00019 $0.00167
Haiku 4.5 $0.00010 $0.00084

Measured yesterday against content hash c3f2f98d6809, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

product-launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/marketing/skills/product-launch/SKILL.md · 75 lines

How it starts

The opening of the file, as written. The whole thing — 75 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product launch

A launch is not an announcement. The announcement is the cheapest part and the part most likely to be mistaken for the whole thing, which is how features get press coverage and no adoption.

Tier the launch before planning it

Not everything deserves the same treatment, and treating everything as major is how a team burns its own attention and its audience's.

  • Tier one — changes the story you tell about the product, or opens a new segment. Full motion: positioning work, press, sales enablement, customer communication, campaign.
  • Tier two — meaningful to existing customers, not a new story. In-product announcement, documentation, a note to affected accounts, sales briefing.
  • Tier three — improvement. Release notes and nothing else.

Agree the tier before work starts, and expect the pull toward tier one from whoever built it. Effort spent above the tier is taken from somewhere else, usually from the next launch.

Sequence internal readiness ahead of the announcement

The order matters and gets reversed constantly. Support and sales find out from the announcement, then spend launch week answering questions they were never briefed on, badly.

Before anything external: documentation exists, support can answer the top questions, sales knows who it is for and who it is not for, pricing and packaging are decided and configured, and the thing works for the accounts that will try it first.

Have someone outside the team use it from scratch. The team cannot see the first-run experience any more, and the first-run experience is what everyone else gets.

Decide who it is for, and say who it is not for

A launch aimed at everyone lands on no one. Name the segment, the problem it solves, and what changes for them — and say explicitly who should not use it yet. Sales will otherwise sell it to whoever asks, and the earliest customers will be the worst-fit ones.

Pick a date for a reason, and defend the criteria over the date

Launch dates get set by an event, a quarter, or a promise. Whatever fixes it, write down the criteria that must hold to launch on it — quality bar, documentation, support readiness — and treat those as the real gate.

Read the full file on GitHub · 75 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 75 lines · 96 tokens per session scan A c3f2f98d6809

Subscribe to this mod's changes

product-launch is a skill published in the GitHub repository cbrock84/headcount (1,247 stars, last pushed 2d ago), licensed MIT. It adds 96 tokens to every session and 835 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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