ads-competitor

ads-competitor is a skill for Claude Code, Codex from citedy/adclaw. It costs 67 tokens per session (1,338 once invoked), scanned A, a copy of ads-competitor, Apache-2.0.

An analysis guide for studying competitors’ online advertising across Google, Meta, LinkedIn, TikTok, and Microsoft. It examines their ads, wording, creative approach, targeting, and estimated spending.

In plain words
What is it for?
Researching active competitor ads, comparing messaging and creative, reviewing auction insights, estimating spend, and identifying competitive opportunities.
Why use it?
It brings advertising information from several platforms into one review, helping identify what competitors emphasize and where gaps may exist.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/citedy/adclaw/ads-competitor
Any agent
npx skills add citedy/adclaw --skill ads-competitor
Clone the repo
git clone --depth 1 https://github.com/citedy/adclaw

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-competitor

README.md
[![agentmods](https://agentmods.dev/badge/skills/citedy/adclaw/ads-competitor.svg)](https://agentmods.dev/skills/citedy/adclaw/ads-competitor)
Your own site
<a href="https://agentmods.dev/skills/citedy/adclaw/ads-competitor"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/ads-competitor.svg" alt="Measured on agentmods" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,338 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 98% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.01338
Opus 5 $0.00034 $0.00669
Sonnet 5 $0.00013 $0.00268
Haiku 4.5 $0.00007 $0.00134

Measured 6d ago against content hash 4da35d408e55, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

ads-competitor scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

98% identical to ads-competitor — 17 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

src/adclaw/agents/skills/ads-competitor/SKILL.md · 157 lines

How it starts

The opening of the file, as written. The whole thing — 157 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Ad Intelligence

Process

  1. Identify target competitors (from user input or industry analysis)
  2. Read ads-shared/references/benchmarks.md for industry CPC/CTR/CVR baselines
  3. Research competitor ad presence across platforms
  4. Analyze ad copy, creative, and messaging themes
  5. Estimate competitor spend and keyword strategy
  6. Identify gaps and opportunities
  7. Generate competitive intelligence report

Data Sources

Free Intelligence Sources

Source Platform What You Can Find
Google Ads Transparency Center Google Active ads, formats, geo targeting
Meta Ad Library Meta/Instagram All active ads, creative, copy, spend range
LinkedIn Ad Library LinkedIn Active ads from company pages
TikTok Creative Center TikTok Top ads, trending creative, hashtags
Microsoft Ads Microsoft Limited: use auction insights

Google Ads Auction Insights

Available from the user's own Google Ads account:

  • Impression share vs competitors
  • Overlap rate (how often you compete)
  • Outranking share (who wins more often)
  • Top of page rate and absolute top of page rate
  • Available for Search and Shopping campaigns

Platform-Specific Research

Google
  • Ads Transparency Center: search by advertiser name or domain
  • Search for competitor brand terms to see their ads live
  • Auction Insights for impression share comparison
Meta
  • Ad Library: filter by advertiser, country, platform (FB/IG), date range
  • Shows creative (image/video), ad copy, active dates
  • Shows platform placement (Facebook, Instagram, Audience Network)
LinkedIn
  • Ad Library: search by company name
  • Shows Sponsored Content, Message Ads
  • Limited data compared to Meta Ad Library
TikTok
  • Creative Center: top-performing ads by industry, country, objective
  • Hashtag analytics: trending sounds and hashtags
  • No per-advertiser library; use Creative Center for industry trends

Competitive Analysis Framework

Read the full file on GitHub · 157 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 157 lines · 67 tokens per session scan A 4da35d408e55

Subscribe to this mod's changes

ads-competitor is a skill published in the GitHub repository citedy/adclaw (35 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 67 tokens to every session and 1,338 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 98% identical to ads-competitor, differing in 17 lines, and is treated as a copy.