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ads-competitor

ads-competitor is a skill for Claude Code from naveedharri/benai-skills. It costs 74 tokens per session (1,359 once invoked), scanned A, original, MIT.

A research and analysis workflow for studying competitors’ online advertising on platforms such as Google, Meta, LinkedIn, TikTok, and Microsoft. It examines ads, wording, creative approach, keywords, estimated spending, and areas competitors may be missing.

In plain words
What is it for?
Use it to investigate competitor ads, compare messages and creative styles, review keyword and platform strategies, estimate advertising activity, and identify gaps or opportunities.
Why use it?
It gathers scattered advertising information into one comparison. This helps explain how competitors attract customers and where an advertising plan could differ.

Skill for Claude Code

Written for Claude Code: disable-model-invocation in frontmatter.

Part of the ads plugin — 14 skills shipped together

not rated 78repo +2 changed 1mo ago A scan SkillSpector: pass 74 tokens original MIT

Good fit Use it to investigate competitor ads, compare messages and creative styles, review keyword and platform strategies, estimate advertising activity, and identify gaps or opportunities.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/naveedharri/benai-skills/ads-competitor
View source ↗ naveedharri/benai-skills
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add naveedharri/benai-skills --skill ads-competitor
Clone the repo
git clone --depth 1 https://github.com/naveedharri/benai-skills

Made for: Claude Code.

Or install ads, the plugin that ships this one along with the rest of its 14 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-competitor

README.md
[![agentmods](https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-competitor/github.svg)](https://agentmods.dev/skills/naveedharri/benai-skills/ads-competitor)
Your own site
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-competitor"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-competitor/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-competitor

Your own site · 80×15
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-competitor"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-competitor.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 74 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,359 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00074 $0.01359
Opus 5.5 $0.00030 $0.00544
Sonnet 5.5 $0.00015 $0.00272
Haiku 4.5 $0.00007 $0.00136

Measured 1mo ago against content hash f92c2788ec7c, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ads-competitor scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

plugins/ads/skills/ads-competitor/SKILL.md · 163 lines

How it starts

The opening of the file, as written. The whole thing — 163 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Ad Intelligence

Process

  1. Identify target competitors (from user input or industry analysis)
  2. Read ads/references/benchmarks.md for industry CPC/CTR/CVR baselines
  3. Research competitor ad presence across platforms
  4. Analyze ad copy, creative, and messaging themes
  5. Estimate competitor spend and keyword strategy
  6. Identify gaps and opportunities
  7. Generate competitive intelligence report

Data Sources

Free Intelligence Sources

Source Platform What You Can Find
Google Ads Transparency Center Google Active ads, formats, geo targeting
Meta Ad Library Meta/Instagram All active ads, creative, copy, spend range
LinkedIn Ad Library LinkedIn Active ads from company pages
TikTok Creative Center TikTok Top ads, trending creative, hashtags
Microsoft Ads Microsoft Limited — use auction insights

Google Ads Auction Insights

Available from the user's own Google Ads account:

  • Impression share vs competitors
  • Overlap rate (how often you compete)
  • Outranking share (who wins more often)
  • Top of page rate and absolute top of page rate
  • Available for Search and Shopping campaigns

Platform-Specific Research

Google
  • Ads Transparency Center: search by advertiser name or domain
  • Search for competitor brand terms to see their ads live
  • Auction Insights for impression share comparison
Meta
  • Ad Library: filter by advertiser, country, platform (FB/IG), date range
  • Shows creative (image/video), ad copy, active dates
  • Shows platform placement (Facebook, Instagram, Audience Network)
LinkedIn
  • Ad Library: search by company name
  • Shows Sponsored Content, Message Ads
  • Limited data compared to Meta Ad Library
TikTok
  • Creative Center: top-performing ads by industry, country, objective
  • Hashtag analytics: trending sounds and hashtags
  • No per-advertiser library — use Creative Center for industry trends

Competitive Analysis Framework

Read the full file on GitHub · 163 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago Changed · +1 lines f92c2788ec7c
  2. 2mo ago First seen · 162 lines · 74 tokens per session scan A 1b05e2e1c673

Subscribe to this mod's changes

ads-competitor is a skill published in the GitHub repository naveedharri/benai-skills (78 stars, last pushed 28d ago), licensed MIT. It adds 74 tokens to every session and 1,359 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Claude CodeMarketing and SEOResearchagent-skillsaianthropicclaudeclaude-plugins
Related

ads-competitor compared with skills from other repositories

ads-competitor next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
ads-competitornaveedharri/benai-skillsSkill7828d agoMITA74Claude Code
projectmodu-ai/moai-coworkSkill31529d agoApache-2.0A475Claude Code
doc-html-slidemodu-ai/moai-coworkSkill31529d agoApache-2.0A438Claude Code
cs-channel-messagemodu-ai/moai-coworkSkill31529d agoApache-2.0A465Claude Code
media-higgsfield-explainermodu-ai/moai-coworkSkill31529d agoApache-2.0A244Claude Code
media-gpt-image-promptmodu-ai/moai-coworkSkill31529d agoApache-2.0A334Claude Code
career-portfoliomodu-ai/moai-coworkSkill31529d agoApache-2.0A124Claude Code