What is ads-competitor?

A competitor advertising research tool for comparing paid ads across Google, Meta, LinkedIn, TikTok, and Microsoft. It examines ad wording, visuals, targeting, estimated spending, and differences between competitors.

Use it to investigate competitor PPC campaigns, review ads in platform libraries, compare messaging and creative approaches, examine keyword or audience strategies, and identify competitive gaps.

It gathers competitor ad information into one analysis, making it easier to see common messages, targeting choices, and areas where other advertisers may be stronger or weaker.

ads-competitor — Skill for Claude Code and Codex by itsjwill

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add itsjwill/ad-audit-pro --skill ads-competitor

Clone the repo

git clone --depth 1 https://github.com/itsjwill/ad-audit-pro

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-competitor/github.svg)](https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-competitor)

Your own site

<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-competitor"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-competitor/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-competitor"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-competitor.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 74 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,351 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 100% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00074	$0.01351
Opus 5.5	$0.00030	$0.00540
Sonnet 5.5	$0.00015	$0.00270
Haiku 4.5	$0.00007	$0.00135

Measured 2mo ago against content hash 1b05e2e1c673, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ads-competitor scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to ads-competitor — 1 line differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/ads-competitor/SKILL.md · 162 lines

How it starts

The opening of the file, as written. The whole thing — 162 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Ad Intelligence

Process

Identify target competitors (from user input or industry analysis)
Read ads/references/benchmarks.md for industry CPC/CTR/CVR baselines
Research competitor ad presence across platforms
Analyze ad copy, creative, and messaging themes
Estimate competitor spend and keyword strategy
Identify gaps and opportunities
Generate competitive intelligence report

Data Sources

Free Intelligence Sources

Source	Platform	What You Can Find
Google Ads Transparency Center	Google	Active ads, formats, geo targeting
Meta Ad Library	Meta/Instagram	All active ads, creative, copy, spend range
LinkedIn Ad Library	LinkedIn	Active ads from company pages
TikTok Creative Center	TikTok	Top ads, trending creative, hashtags
Microsoft Ads	Microsoft	Limited — use auction insights

Google Ads Auction Insights

Available from the user's own Google Ads account:

Impression share vs competitors
Overlap rate (how often you compete)
Outranking share (who wins more often)
Top of page rate and absolute top of page rate
Available for Search and Shopping campaigns

Platform-Specific Research

Google

Ads Transparency Center: search by advertiser name or domain
Search for competitor brand terms to see their ads live
Auction Insights for impression share comparison

TikTok

Creative Center: top-performing ads by industry, country, objective
Hashtag analytics: trending sounds and hashtags
No per-advertiser library — use Creative Center for industry trends

Competitive Analysis Framework

Read the full file on GitHub · 162 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 162 lines · 74 tokens per session scan A 1b05e2e1c673

Subscribe to this mod's changes

ads-competitor is a skill published in the GitHub repository itsjwill/ad-audit-pro (9 stars, last pushed 8mo ago), licensed MIT. It adds 74 tokens to every session and 1,351 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to ads-competitor, differing in 1 line, and is treated as a copy.

Analytics and metrics Claude Code Marketing and SEO ad-audit advertising ai-tools claude-code-skill claude-skill

ads-competitor next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
ads-competitoritsjwill/ad-audit-pro	Skill	9	8mo ago	MIT	A	74	Claude Code, Codex
reddit-intelcarrielabs/reddit-intel	Skill	2	6mo ago	none	A	81	Claude Code, Codex
procure-to-pay-advisorVincentChuWaiChow/vanguard-frontier-agentic	Skill	24	2d ago	Apache-2.0	A	32	Claude Code
alibaba-maestroVincentChuWaiChow/vanguard-frontier-agentic	Skill	24	2d ago	Apache-2.0	A	100	Claude Code
azure-maestroVincentChuWaiChow/vanguard-frontier-agentic	Skill	24	2d ago	Apache-2.0	A	70	Claude Code
accounting-maestroVincentChuWaiChow/vanguard-frontier-agentic	Skill	24	2d ago	Apache-2.0	A	93	Claude Code
model-registry-refreshVincentChuWaiChow/vanguard-frontier-agentic	Skill	24	2d ago	Apache-2.0	A	79	Claude Code