ads-meta

ads-meta is a skill for Claude Code, Codex from citedy/adclaw. It costs 60 tokens per session (1,366 once invoked), scanned A, a copy of ads-meta, Apache-2.0.

A review tool for Facebook and Instagram advertising accounts. It checks tracking, ad variety, campaign setup, audience targeting, and Meta's Advantage+ automation.

In plain words
What is it for?
Use it to audit Meta ad data, mark issues as pass, warning, or fail, calculate an account health score, and produce an action plan.
Why use it?
It helps find broken conversion tracking, repeated or tiring ads, weak account structure, and targeting problems in one review.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to audit Meta ad data, mark issues as pass, warning, or fail, calculate an account health score, and produce an action plan.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/citedy/adclaw/ads-meta
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add citedy/adclaw --skill ads-meta
Clone the repo
git clone --depth 1 https://github.com/citedy/adclaw

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-meta

README.md
[![agentmods](https://agentmods.dev/badge/skills/citedy/adclaw/ads-meta.svg)](https://agentmods.dev/skills/citedy/adclaw/ads-meta)
Your own site
<a href="https://agentmods.dev/skills/citedy/adclaw/ads-meta"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/ads-meta.svg" alt="Measured on agentmods" height="20"></a>
Per session 60 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,366 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 95% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00060 $0.01366
Opus 5 $0.00030 $0.00683
Sonnet 5 $0.00012 $0.00273
Haiku 4.5 $0.00006 $0.00137

Measured 8d ago against content hash 52322a8475af, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

ads-meta scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

95% identical to ads-meta — 27 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

src/adclaw/agents/skills/ads-meta/SKILL.md · 126 lines

How it starts

The opening of the file, as written. The whole thing — 126 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Meta Ads Deep Analysis

Process

  1. Collect Meta Ads data (Ads Manager export, Events Manager screenshot, EMQ scores)
  2. Read ads-shared/references/meta-audit.md for full 46-check audit
  3. Read ads-shared/references/benchmarks.md for Meta-specific benchmarks
  4. Read ads-shared/references/scoring-system.md for weighted scoring
  5. Evaluate all applicable checks as PASS, WARNING, or FAIL
  6. Calculate Meta Ads Health Score (0-100)
  7. Generate findings report with action plan

What to Analyze

Pixel / CAPI Health (30% weight)

  • Meta Pixel installed and firing on all pages
  • Conversions API (CAPI) active (30-40% data loss without it post-iOS 14.5)
  • Event deduplication configured (event_id matching, ≥90% dedup rate)
  • Event Match Quality (EMQ) ≥8.0 for Purchase event
  • All standard events configured (ViewContent, AddToCart, Purchase, Lead)
  • Custom conversions created for non-standard events
  • Aggregated Event Measurement (AEM) configured for iOS
  • Domain verification completed
  • Server-side events include customer_information parameters
  • Pixel fires with correct currency and value parameters

Creative (30% weight)

  • ≥3 creative formats active (image, video, carousel, collection)
  • ≥5 creatives per ad set (Meta recommendation)
  • Creative fatigue detection: CTR drop >20% over 14 days = FAIL
  • Video creative: 15s max for Stories/Reels, 30s max for Feed
  • UGC/testimonial creative tested
  • Dynamic Creative Optimization (DCO) tested
  • Ad copy: headline under 40 chars, primary text under 125 chars
  • Creative refresh cadence: every 2-4 weeks for high-spend

Account Structure (20% weight)

  • Campaign Budget Optimization (CBO) vs Ad Set Budget (ABO) intentional
  • Campaign consolidation: ≤5 active campaigns per objective type
  • Learning phase health: <30% ad sets in "Learning Limited" (FAIL >50%)
  • Budget per ad set: ≥5x target CPA (minimum for learning phase exit)
  • Ad set audience overlap <30% (Audience Overlap tool)
  • Campaign naming conventions consistent and descriptive
  • Advantage+ Shopping Campaigns (ASC) active for e-commerce
  • Simplified campaign structure (fewer, larger ad sets preferred)

Read the full file on GitHub · 126 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 126 lines · 60 tokens per session scan A 52322a8475af

Subscribe to this mod's changes

ads-meta is a skill published in the GitHub repository citedy/adclaw (36 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 60 tokens to every session and 1,366 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 95% identical to ads-meta, differing in 27 lines, and is treated as a copy.