A review guide for Facebook and Instagram advertising accounts. It checks tracking, ad creative, account setup, and audience targeting, including Meta’s Advantage+ campaigns.

Use it to audit Meta ad data from Ads Manager or Events Manager, review Pixel and Conversions API setup, assess creative variety and fatigue, and produce an action plan.

It helps find missing or unreliable ad tracking and signs that ads or audiences may be underperforming. The review organizes findings into pass, warning, or fail results with an overall score.

ads-meta — Skill for Claude Code by naveedharri/benai-skills

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add naveedharri/benai-skills --skill ads-meta

Clone the repo

git clone --depth 1 https://github.com/naveedharri/benai-skills

Made for: Claude Code.

Or install ads, the plugin that ships this one along with the rest of its 14 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-meta/github.svg)](https://agentmods.dev/skills/naveedharri/benai-skills/ads-meta)

Your own site

<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-meta"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-meta/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-meta"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-meta.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,384 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits

NVIDIA SkillSpector pass 7 Sept 2026

How audits are shown

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00066	$0.01384
Opus 5.5	$0.00026	$0.00554
Sonnet 5.5	$0.00013	$0.00277
Haiku 4.5	$0.00007	$0.00138

Measured 1mo ago against content hash 2b8399e511c1, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ads-meta scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

ads-meta — 100% identical, 1 lines differ
ads-meta — 95% identical, 28 lines differ

plugins/ads/skills/ads-meta/SKILL.md · 132 lines

How it starts

The opening of the file, as written. The whole thing — 132 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Meta Ads Deep Analysis

Process

Collect Meta Ads data (Ads Manager export, Events Manager screenshot, EMQ scores)
Read ads/references/meta-audit.md for full 46-check audit
Read ads/references/benchmarks.md for Meta-specific benchmarks
Read ads/references/scoring-system.md for weighted scoring
Evaluate all applicable checks as PASS, WARNING, or FAIL
Calculate Meta Ads Health Score (0-100)
Generate findings report with action plan

What to Analyze

Pixel / CAPI Health (30% weight)

Meta Pixel installed and firing on all pages
Conversions API (CAPI) active (30-40% data loss without it post-iOS 14.5)
Event deduplication configured (event_id matching, ≥90% dedup rate)
Event Match Quality (EMQ) ≥8.0 for Purchase event
All standard events configured (ViewContent, AddToCart, Purchase, Lead)
Custom conversions created for non-standard events
Aggregated Event Measurement (AEM) configured for iOS
Domain verification completed
Server-side events include customer_information parameters
Pixel fires with correct currency and value parameters

Creative (30% weight)

≥3 creative formats active (image, video, carousel, collection)
≥5 creatives per ad set (Meta recommendation)
Creative fatigue detection: CTR drop >20% over 14 days = FAIL
Video creative: 15s max for Stories/Reels, 30s max for Feed
UGC/testimonial creative tested
Dynamic Creative Optimization (DCO) tested
Ad copy: headline under 40 chars, primary text under 125 chars
Creative refresh cadence: every 2-4 weeks for high-spend

Account Structure (20% weight)

Campaign Budget Optimization (CBO) vs Ad Set Budget (ABO) intentional
Campaign consolidation: ≤5 active campaigns per objective type
Learning phase health: <30% ad sets in "Learning Limited" (FAIL >50%)
Budget per ad set: ≥5x target CPA (minimum for learning phase exit)
Ad set audience overlap <30% (Audience Overlap tool)
Campaign naming conventions consistent and descriptive
Advantage+ Shopping Campaigns (ASC) active for e-commerce
Simplified campaign structure (fewer, larger ad sets preferred)

Read the full file on GitHub · 132 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

1mo ago Changed · +1 lines 2b8399e511c1
2mo ago First seen · 131 lines · 66 tokens per session scan A bfc94ff58e8b

Subscribe to this mod's changes

ads-meta is a skill published in the GitHub repository naveedharri/benai-skills (78 stars, last pushed 28d ago), licensed MIT. It adds 66 tokens to every session and 1,384 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Analytics and metrics Claude Code Marketing and SEO agent-skills ai anthropic claude claude-plugins

ads-meta next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
ads-metanaveedharri/benai-skills	Skill	78	28d ago	MIT	A	66	Claude Code
projectmodu-ai/moai-cowork	Skill	315	29d ago	Apache-2.0	A	475	Claude Code
doc-html-slidemodu-ai/moai-cowork	Skill	315	29d ago	Apache-2.0	A	438	Claude Code
cs-channel-messagemodu-ai/moai-cowork	Skill	315	29d ago	Apache-2.0	A	465	Claude Code
media-higgsfield-explainermodu-ai/moai-cowork	Skill	315	29d ago	Apache-2.0	A	244	Claude Code
media-gpt-image-promptmodu-ai/moai-cowork	Skill	315	29d ago	Apache-2.0	A	334	Claude Code
career-portfoliomodu-ai/moai-cowork	Skill	315	29d ago	Apache-2.0	A	124	Claude Code