A Meta Ads review skill for Facebook and Instagram advertising. It checks tracking with Meta Pixel and Conversions API, creative variety and fatigue, account structure, audience targeting, and Advantage+ campaigns.

Use it to review Ads Manager exports, Events Manager information, and event-match data, then produce pass, warning, or fail findings with an action plan.

It turns advertising data into a structured check for tracking loss, tired creatives, setup problems, and targeting issues.

ads-meta — Skill for Claude Code and Codex by itsjwill/ad-audit-pro

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add itsjwill/ad-audit-pro --skill ads-meta

Clone the repo

git clone --depth 1 https://github.com/itsjwill/ad-audit-pro

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-meta/github.svg)](https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-meta)

Your own site

<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-meta"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-meta/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/itsjwill/ad-audit-pro/ads-meta"><img src="https://agentmods.dev/badge/skills/itsjwill/ad-audit-pro/ads-meta.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,376 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 100% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00066	$0.01376
Opus 5.5	$0.00026	$0.00550
Sonnet 5.5	$0.00013	$0.00275
Haiku 4.5	$0.00007	$0.00138

Measured 2mo ago against content hash bfc94ff58e8b, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ads-meta scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to ads-meta — 1 line differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/ads-meta/SKILL.md · 131 lines

How it starts

The opening of the file, as written. The whole thing — 131 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Meta Ads Deep Analysis

Process

Collect Meta Ads data (Ads Manager export, Events Manager screenshot, EMQ scores)
Read ads/references/meta-audit.md for full 46-check audit
Read ads/references/benchmarks.md for Meta-specific benchmarks
Read ads/references/scoring-system.md for weighted scoring
Evaluate all applicable checks as PASS, WARNING, or FAIL
Calculate Meta Ads Health Score (0-100)
Generate findings report with action plan

What to Analyze

Pixel / CAPI Health (30% weight)

Meta Pixel installed and firing on all pages
Conversions API (CAPI) active (30-40% data loss without it post-iOS 14.5)
Event deduplication configured (event_id matching, ≥90% dedup rate)
Event Match Quality (EMQ) ≥8.0 for Purchase event
All standard events configured (ViewContent, AddToCart, Purchase, Lead)
Custom conversions created for non-standard events
Aggregated Event Measurement (AEM) configured for iOS
Domain verification completed
Server-side events include customer_information parameters
Pixel fires with correct currency and value parameters

Creative (30% weight)

≥3 creative formats active (image, video, carousel, collection)
≥5 creatives per ad set (Meta recommendation)
Creative fatigue detection: CTR drop >20% over 14 days = FAIL
Video creative: 15s max for Stories/Reels, 30s max for Feed
UGC/testimonial creative tested
Dynamic Creative Optimization (DCO) tested
Ad copy: headline under 40 chars, primary text under 125 chars
Creative refresh cadence: every 2-4 weeks for high-spend

Account Structure (20% weight)

Campaign Budget Optimization (CBO) vs Ad Set Budget (ABO) intentional
Campaign consolidation: ≤5 active campaigns per objective type
Learning phase health: <30% ad sets in "Learning Limited" (FAIL >50%)
Budget per ad set: ≥5x target CPA (minimum for learning phase exit)
Ad set audience overlap <30% (Audience Overlap tool)
Campaign naming conventions consistent and descriptive
Advantage+ Shopping Campaigns (ASC) active for e-commerce
Simplified campaign structure (fewer, larger ad sets preferred)

Read the full file on GitHub · 131 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 131 lines · 66 tokens per session scan A bfc94ff58e8b

Subscribe to this mod's changes

ads-meta is a skill published in the GitHub repository itsjwill/ad-audit-pro (9 stars, last pushed 8mo ago), licensed MIT. It adds 66 tokens to every session and 1,376 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to ads-meta, differing in 1 line, and is treated as a copy.

Analytics and metrics Claude Code Marketing and SEO ad-audit advertising ai-tools claude-code-skill claude-skill

ads-meta next to 6 skills from other repositories
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