What is ads-microsoft?

A checklist-based review of Microsoft advertising accounts, including Bing search ads, Performance Max, audience campaigns, and Copilot-related options. It checks setup, imports from Google Ads, campaign structure, audiences, and bidding.

Use it to assess Microsoft or Bing PPC campaigns, Google Ads imports, UET tracking, search partners, audience targeting, and Copilot advertising.

It reveals tracking and import errors and helps compare Microsoft campaign choices with Google campaigns and available cost advantages.

ads-microsoft — Skill for Claude Code and Codex by citedy: A checklist-based review of Microsoft advertising accounts, including Bing…

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods

npx agentmods add skills/citedy/adclaw/ads-microsoft

Any agent

npx skills add citedy/adclaw --skill ads-microsoft

Clone the repo

git clone --depth 1 https://github.com/citedy/adclaw

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/citedy/adclaw/ads-microsoft.svg)](https://agentmods.dev/skills/citedy/adclaw/ads-microsoft)

Your own site

<a href="https://agentmods.dev/skills/citedy/adclaw/ads-microsoft"><img src="https://agentmods.dev/badge/skills/citedy/adclaw/ads-microsoft.svg" alt="Measured on agentmods" height="20"></a>

Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,380 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. Scan, not verified.

Origin 88% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5	$0.00066	$0.01380
Opus 5	$0.00033	$0.00690
Sonnet 5	$0.00013	$0.00276
Haiku 4.5	$0.00007	$0.00138

Measured 5d ago against content hash 94eeb4550cdf, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ads-microsoft scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

88% identical to ads-microsoft — 25 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

src/adclaw/agents/skills/ads-microsoft/SKILL.md · 146 lines

How it starts

The opening of the file, as written. The whole thing — 146 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Microsoft Ads Deep Analysis

Process

Collect Microsoft Ads data (account export, UET tag status, import results)
Read ads-shared/references/microsoft-audit.md for full 20-check audit
Read ads-shared/references/benchmarks.md for Microsoft-specific benchmarks
Read ads-shared/references/scoring-system.md for weighted scoring
Evaluate all applicable checks as PASS, WARNING, or FAIL
Calculate Microsoft Ads Health Score (0-100)
Generate findings report with action plan

What to Analyze

Technical Setup (25% weight)

UET tag installed and firing on all pages (MS01)
Enhanced conversions enabled (MS02)
Google Ads import validated: URLs, extensions, bids, goals (MS03)

Syndication & Bidding (20% weight)

Search partner network reviewed, low-performers excluded (MS04)
Audience Network enabled only if testing intentionally (MS05)
Bid targets 20-35% lower than Google (CPC advantage) (MS06)
Target New Customers enabled for PMax, Beta 2026 (MS07)

Campaign Structure (20% weight)

Campaign structure mirrors Google or follows best practices (MS08)
Budget proportional to Bing volume: typically 20-30% of Google (MS09)
LinkedIn profile targeting for B2B (unique advantage) (MS10)

Creative & Extensions (20% weight)

RSA: ≥8 headlines, ≥3 descriptions (MS11)
Multimedia Ads tested (unique rich format) (MS12)
Ad copy optimized for Bing demographics (MS13)
Action Extension utilized (unique to Microsoft) (MS19)
Filter Link Extension tested (MS20)

Settings & Performance (15% weight)

Copilot chat placement enabled for PMax: 73% CTR lift (MS14)
Conversion goals configured natively, not relying on imported (MS15)
CPC 20-40% lower than Google for same keywords (MS16)
CVR comparable to Google, not >50% lower (MS17)
Impression share tracked for brand and top terms (MS18)

Google Import Validation

Most Microsoft Ads accounts start as Google Ads imports. Critical validation:

What Transfers Correctly

Campaign structure and ad groups
Keywords and match types
RSA headlines and descriptions
Basic bid strategies

Read the full file on GitHub · 146 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

5d ago First seen · 146 lines · 66 tokens per session scan A 94eeb4550cdf

Subscribe to this mod's changes

ads-microsoft is a skill published in the GitHub repository citedy/adclaw (35 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 66 tokens to every session and 1,380 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 88% identical to ads-microsoft, differing in 25 lines, and is treated as a copy.

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ads-microsoft