ads-microsoft

ads-microsoft is a skill for Claude Code from naveedharri/benai-skills. It costs 73 tokens per session (1,386 once invoked), scanned A, original, MIT.

A procedure for reviewing Microsoft Ads accounts across Bing search, Performance Max, Audience Network, and Copilot-related advertising. Microsoft Ads is Microsoft's platform for showing paid advertising.

In plain words
What is it for?
Use it to audit Microsoft Ads setup, validate Google imports, review networks and campaign structure, assess bidding and budget choices, and produce a scored action plan.
Why use it?
It checks whether imported campaigns, tracking, budgets, bidding, and Microsoft-specific settings are working as intended instead of assuming a Google Ads import is correct.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the ads plugin — 14 skills shipped together

Good fit Use it to audit Microsoft Ads setup, validate Google imports, review networks and campaign structure, assess bidding and budget choices, and produce a scored action plan.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/naveedharri/benai-skills/ads-microsoft
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add naveedharri/benai-skills --skill ads-microsoft
Clone the repo
git clone --depth 1 https://github.com/naveedharri/benai-skills

Made for: Claude Code.

Or install ads, the plugin that ships this one along with the rest of its 14 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-microsoft

README.md
[![agentmods](https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-microsoft/github.svg)](https://agentmods.dev/skills/naveedharri/benai-skills/ads-microsoft)
Your own site
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-microsoft"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-microsoft/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-microsoft

Your own site · 80×15
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-microsoft"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-microsoft.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 73 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,386 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00073 $0.01386
Opus 5 $0.00036 $0.00693
Sonnet 5 $0.00015 $0.00277
Haiku 4.5 $0.00007 $0.00139

Measured 11d ago against content hash 04476d41db2d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

ads-microsoft scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

plugins/ads/skills/ads-microsoft/SKILL.md · 151 lines

How it starts

The opening of the file, as written. The whole thing — 151 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Microsoft Ads Deep Analysis

Process

  1. Collect Microsoft Ads data (account export, UET tag status, import results)
  2. Read ads/references/microsoft-audit.md for full 20-check audit
  3. Read ads/references/benchmarks.md for Microsoft-specific benchmarks
  4. Read ads/references/scoring-system.md for weighted scoring
  5. Evaluate all applicable checks as PASS, WARNING, or FAIL
  6. Calculate Microsoft Ads Health Score (0-100)
  7. Generate findings report with action plan

What to Analyze

Technical Setup (25% weight)

  • UET tag installed and firing on all pages (MS01)
  • Enhanced conversions enabled (MS02)
  • Google Ads import validated: URLs, extensions, bids, goals (MS03)

Syndication & Bidding (20% weight)

  • Search partner network reviewed, low-performers excluded (MS04)
  • Audience Network enabled only if testing intentionally (MS05)
  • Bid targets 20-35% lower than Google (CPC advantage) (MS06)
  • Target New Customers enabled for PMax — Beta 2026 (MS07)

Campaign Structure (20% weight)

  • Campaign structure mirrors Google or follows best practices (MS08)
  • Budget proportional to Bing volume: typically 20-30% of Google (MS09)
  • LinkedIn profile targeting for B2B — unique advantage (MS10)

Creative & Extensions (20% weight)

  • RSA: ≥8 headlines, ≥3 descriptions (MS11)
  • Multimedia Ads tested — unique rich format (MS12)
  • Ad copy optimized for Bing demographics (MS13)
  • Action Extension utilized — unique to Microsoft (MS19)
  • Filter Link Extension tested (MS20)

Settings & Performance (15% weight)

  • Copilot chat placement enabled for PMax: 73% CTR lift (MS14)
  • Conversion goals configured natively, not relying on imported (MS15)
  • CPC 20-40% lower than Google for same keywords (MS16)
  • CVR comparable to Google, not >50% lower (MS17)
  • Impression share tracked for brand and top terms (MS18)

Google Import Validation

Most Microsoft Ads accounts start as Google Ads imports. Critical validation:

What Transfers Correctly

  • Campaign structure and ad groups
  • Keywords and match types
  • RSA headlines and descriptions
  • Basic bid strategies

Read the full file on GitHub · 151 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 151 lines · 73 tokens per session scan A 04476d41db2d

Subscribe to this mod's changes

ads-microsoft is a skill published in the GitHub repository naveedharri/benai-skills (61 stars, last pushed 7d ago), licensed MIT. It adds 73 tokens to every session and 1,386 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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