churn-analysis

churn-analysis is a skill for Claude Code from cnfeat/top-pm-skills. It costs 77 tokens per session (2,007 once invoked), scanned A, original, MIT.

A report that examines why customers leave, separates preventable churn from outside causes, and compares risk across customer groups.

In plain words
What is it for?
Use it to calculate churn measures, classify reasons for leaving, analyse segments, and plan retention interventions.
Why use it?
It turns a single churn rate into specific findings about causes, vulnerable segments, and retention actions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-cs plugin — 6 skills shipped together

Good fit Use it to calculate churn measures, classify reasons for leaving, analyse segments, and plan retention interventions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/cnfeat/top-pm-skills/churn-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add cnfeat/top-pm-skills --skill churn-analysis
Clone the repo
git clone --depth 1 https://github.com/cnfeat/top-pm-skills

Made for: Claude Code.

Or install pm-cs, the plugin that ships this one along with the rest of its 6 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for churn-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/churn-analysis/github.svg)](https://agentmods.dev/skills/cnfeat/top-pm-skills/churn-analysis)
Your own site
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/churn-analysis"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/churn-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for churn-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/cnfeat/top-pm-skills/churn-analysis"><img src="https://agentmods.dev/badge/skills/cnfeat/top-pm-skills/churn-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,007 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.02007
Opus 5 $0.00039 $0.01004
Sonnet 5 $0.00015 $0.00401
Haiku 4.5 $0.00008 $0.00201

Measured 9d ago against content hash 9904a4dc1742, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

churn-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

参考skill/pm-claude-skills-main/pm-claude-skills-main/plugins/pm-cs/skills/churn-analysis/SKILL.md · 188 lines

How it starts

The opening of the file, as written. The whole thing — 188 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Churn Analysis Skill

Produce a structured churn analysis that goes beyond the headline rate — identifying why customers leave, which segments are most at risk, and what interventions will have the highest impact on retention.

Required Inputs

Ask for these if not already provided:

  • Time period being analysed (e.g. Q1, last 12 months)
  • Total customers at start of period and customers churned
  • ARR or revenue lost to churn
  • Churn reasons data — exit survey results, CSM notes, support data, or sales loss reasons
  • Customer segments — by tier, industry, cohort, or product line
  • Current retention rate if known
  • Any recent changes — pricing, product, support model — that may have affected churn

Churn Categories

Always classify churn before analysing it:

Category Definition
Voluntary — avoidable Customer left due to a problem we could have addressed (product gaps, poor onboarding, relationship failures)
Voluntary — unavoidable Customer left for reasons outside our control (budget cuts, acquisition, company shutdown)
Involuntary Payment failure, contract non-renewal by mistake, admin error

The interventions for each category are different. Conflating them leads to wrong conclusions.

Output Format


Churn Analysis: [Product / Segment / Company]

Period: [Start date] — [End date] Prepared by: [Name] | Date: [Date]


Headline Numbers

Metric Value
Customers at start of period [N]
Customers churned [N]
Customer churn rate [X]%
ARR at start of period £/$/€[X]
ARR lost to churn £/$/€[X]
Revenue churn rate (gross) [X]%
ARR from expansions (same period) £/$/€[X]
Net revenue retention (NRR) [X]%

Benchmark context:

  • Customer churn rate: [X]% vs. industry benchmark [Y]% — [above / below / in line]
  • NRR: [X]% — [What this means: above 100% = expansion offsets churn; below 100% = shrinking base]

Read the full file on GitHub · 188 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 188 lines · 77 tokens per session scan A 9904a4dc1742

Subscribe to this mod's changes

churn-analysis is a skill published in the GitHub repository cnfeat/top-pm-skills (48 stars, last pushed 3mo ago), licensed MIT. It adds 77 tokens to every session and 2,007 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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