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marketing-setup

marketing-setup is a skill for Claude Code from cogni-work/insight-wave. It costs 93 tokens per session (1,661 once invoked), scanned A, original, Apache-2.0.

A marketing-project setup skill that discovers existing portfolio and trend projects, configures brand details, and creates a starting structure for selected markets and themes.

In plain words
What is it for?
It helps initialise a marketing workspace, choose target markets, connect strategic themes, and configure brand voice and content settings.
Why use it?
It removes the manual work of finding source projects and preparing files before marketing content work can begin.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the cogni-marketing plugin — 11 skills, 11 commands, 3 agents shipped together

not rated 13repo 1mo ago A scan 93 tokens original Apache-2.0

Good fit It helps initialise a marketing workspace, choose target markets, connect strategic themes, and configure brand voice and content settings.

Compare 6 skills from other repositories ↓
View source ↗ cogni-work/insight-wave
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add cogni-work/insight-wave
Claude Code
/plugin install cogni-marketing

Made for: Claude Code.

Or install cogni-marketing, the plugin that ships this one along with the rest of its 11 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

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README.md
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-setup

Your own site · 80×15
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Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,661 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00093 $0.01661
Opus 5.5 $0.00037 $0.00664
Sonnet 5.5 $0.00019 $0.00332
Haiku 4.5 $0.00009 $0.00166

Measured 1mo ago against content hash 80560c45bd38, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

marketing-setup scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

cogni-marketing/skills/marketing-setup/SKILL.md · 146 lines

How it starts

The opening of the file, as written. The whole thing — 146 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Setup

Purpose

Initialize a cogni-marketing project by:

  1. Discovering available cogni-trends and cogni-portfolio projects
  2. Configuring brand identity and voice
  3. Selecting target markets from portfolio
  4. Mapping TIPS strategic themes to GTM paths per market
  5. Scaffolding the project directory

Prerequisites

  • At least one cogni-portfolio project with products, features, and markets defined
  • At least one cogni-trends project with value-modeler completed (strategic themes + ranked solution templates)

Workflow

Step 0: Project Discovery

Scan the working directory for existing sources:

  1. Find cogni-portfolio projects: Glob for **/portfolio.json files. For each, read to confirm it has products and markets populated.
  2. Find cogni-trends projects: Glob for **/tips-project.json files. For each, check that tips-value-model.json exists alongside it (value-modeler completed).
  3. Find existing marketing projects: Glob for **/marketing-project.json to avoid duplicates.
  4. Find portfolio-communicate output (optional enrichment): For each discovered portfolio project, check if output/communicate/customer-narrative/ exists. If it does, list the files found (overview, market-level, customer-level narratives). These are pre-written audience-tailored narratives that content generation skills can reference for richer voice and messaging consistency. Store discovered paths in marketing-project.json under sources.enriched_portfolio_narratives.

Present discovered sources to user:

Portfolio projects found:
  1. acme-cloud (4 products, 3 markets, 12 propositions)
     └─ Customer narratives: 1 overview, 3 market, 5 persona (enrichment available)
  2. beta-services (2 products, 1 market, 4 propositions)

TIPS projects found:
  1. b2b-ict-ai-trends (5 themes, 18 solution templates)
  2. manufacturing-digital (4 themes, 12 solution templates)

If customer narratives were found, note this briefly — they will be available as optional enrichment for content generation skills (voice consistency, messaging alignment).

Read the full file on GitHub · 146 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 146 lines · 93 tokens per session scan A 80560c45bd38

Subscribe to this mod's changes

marketing-setup is a skill published in the GitHub repository cogni-work/insight-wave (13 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 93 tokens to every session and 1,661 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

Marketing and SEOProject management
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