brand-voice

brand-voice is a skill for Claude Code, Codex from ericrisco/rsc-harness. It costs 81 tokens per session (3,004 once invoked), scanned A, original, MIT.

A guide for defining a brand's writing voice as reusable rules, including tone traits, preferred wording, avoided wording, and an instruction block for AI.

In plain words
What is it for?
Use it to create or refine a voice-and-tone system, word lists, tone rules for different contexts, and reusable AI writing instructions.
Why use it?
It turns vague ideas about how a brand should sound into consistent guidance that different writers or tools can follow.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create or refine a voice-and-tone system, word lists, tone rules for different contexts, and reusable AI writing instructions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ericrisco/rsc-harness/brand-voice
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ericrisco/rsc-harness --skill brand-voice
Clone the repo
git clone --depth 1 https://github.com/ericrisco/rsc-harness

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/ericrisco/rsc-harness/brand-voice/github.svg)](https://agentmods.dev/skills/ericrisco/rsc-harness/brand-voice)
Your own site
<a href="https://agentmods.dev/skills/ericrisco/rsc-harness/brand-voice"><img src="https://agentmods.dev/badge/skills/ericrisco/rsc-harness/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/ericrisco/rsc-harness/brand-voice"><img src="https://agentmods.dev/badge/skills/ericrisco/rsc-harness/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 81 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,004 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to high

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • high YARA Match · line 3
    YARA rule matched a hack tool or exploit indicator (offensive tools, reconnaissance, privilege escalation, or exploit frameworks).
    Fix: Remove offensive tool references and exploit code. Legitimate agent skills should not contain penetration testing tools, exploit frameworks, or reconnaissance utilities.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00081 $0.03004
Opus 5 $0.00041 $0.01502
Sonnet 5 $0.00016 $0.00601
Haiku 4.5 $0.00008 $0.00300

Measured 10d ago against content hash db421da88d4c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/verify.sh), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-voice/SKILL.md · 157 lines

How it starts

The opening of the file, as written. The whole thing — 157 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice — How the Brand Sounds

You own the reusable voice-and-tone system: 3–5 personality traits → concrete linguistic rules → a position on the four tone dimensions → a use/avoid word bank → a tone-by-context matrix → a paste-into-the-prompt voice-DNA block. The output is a persisted document, never a finished piece of copy.

The line: brand-voice owns the reusable definition of how the brand sounds. The moment you write one finished piece against it, that is a copywriting skill — page hero/value prop/CTA is landing-copy; launch emails and channel posts are ../marketing/SKILL.md; blog and article systems are content-engine, article-writing, newsletter, social-publisher; an investor narrative is ../pitch-deck/SKILL.md; a live customer ticket is customer-support (it consumes this guide, it does not author it). The way the brand looks — logo, color, type, design tokens — is brand-identity, and layout/motion is ../design/SKILL.md.

Voice vs. tone (the load-bearing distinction)

Voice is constant; tone flexes by context. Voice is the brand's fixed personality across everything it writes. Tone is the local adjustment for the reader's emotional state and the topic's sensitivity. A frustrated user does not want a joke; a celebration screen does not read like a financial disclosure — yet both are the same voice. (Nielsen Norman Group, "The Four Dimensions of Tone of Voice," pub. 2016-07-17, updated 2023-08-16.)

Why it matters: you author one voice and apply many tones. Conflate them and you get a guide that says "be playful" on a fraud-alert page — unusable. The guide locks voice once and tabulates tone per context (Step 5).

Why bother at all: consistent brand presentation correlates with revenue uplift — ~23% average, up to ~33% at the upper range across 1,800 brands in 14 industries (Lucidpress/Marq, "State of Brand Consistency"). Treat it as calibration for the effort, not a causal promise — it is a correlational study.

Read the full file on GitHub · 157 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 157 lines · 81 tokens per session scan A db421da88d4c

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository ericrisco/rsc-harness (78 stars, last pushed today), licensed MIT. It adds 81 tokens to every session and 3,004 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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