google-ads-ecommerce

google-ads-ecommerce is a skill for Claude Code, Codex from finsilabs/awesome-ecommerce-skills. It costs 32 tokens per session (2,196 once invoked), scanned A, original, MIT.

A guide to advertising online-store products with Google Ads, including Shopping ads and Performance Max. Performance Max is a Google campaign type that automatically places ads across several Google services.

In plain words
What is it for?
Use it to connect a store to Google Ads and Merchant Center, set up purchase tracking, recover lost conversion data, launch campaigns, and troubleshoot inefficient bidding.
Why use it?
It helps fix unreliable purchase tracking and organize campaigns before adjusting automated bids or budgets.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions Codex; mentions Gemini CLI.

Good fit Use it to connect a store to Google Ads and Merchant Center, set up purchase tracking, recover lost conversion data, launch campaigns, and troubleshoot inefficient bidding.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/finsilabs/awesome-ecommerce-skills/google-ads-ecommerce
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add finsilabs/awesome-ecommerce-skills --skill google-ads-ecommerce
Clone the repo
git clone --depth 1 https://github.com/finsilabs/awesome-ecommerce-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-ecommerce

README.md
[![agentmods](https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/google-ads-ecommerce/github.svg)](https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/google-ads-ecommerce)
Your own site
<a href="https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/google-ads-ecommerce"><img src="https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/google-ads-ecommerce/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-ecommerce

Your own site · 80×15
<a href="https://agentmods.dev/skills/finsilabs/awesome-ecommerce-skills/google-ads-ecommerce"><img src="https://agentmods.dev/badge/skills/finsilabs/awesome-ecommerce-skills/google-ads-ecommerce.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 32 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,196 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00032 $0.02196
Opus 5 $0.00016 $0.01098
Sonnet 5 $0.00006 $0.00439
Haiku 4.5 $0.00003 $0.00220

Measured 8d ago against content hash 7978e342ad56, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

google-ads-ecommerce scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-growth/google-ads-ecommerce/SKILL.md · 202 lines

How it starts

The opening of the file, as written. The whole thing — 202 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Overview

Google Ads captures high-intent buyers at the bottom of the funnel through Shopping ads and Search. A well-structured account combines Performance Max (PMax) for automated coverage and conversion tracking via Google Tag. Reliable conversion tracking is the foundation everything else depends on — before optimizing campaigns, ensure your purchase conversion tag is firing correctly.

When to Use This Skill

  • When launching a new Google Ads account for an ecommerce store
  • When conversion tracking is broken or under-reporting (common after iOS/browser changes)
  • When implementing Enhanced Conversions to recover lost signal
  • When setting up Google Merchant Center for the first time
  • When migrating from Standard Shopping to Performance Max campaigns
  • When diagnosing why Smart Bidding is not spending the budget efficiently

Core Instructions

Step 1: Connect your store to Google

Every platform has a native Google integration — start here before touching the Google Ads interface.


Shopify
  1. Go to Shopify Admin → Sales Channels → Google and install the Google & YouTube channel app
  2. Connect your Google Ads account and Google Merchant Center account
  3. Shopify automatically creates the Google product feed and syncs inventory in real time
  4. Go to Google & YouTube → Overview → Conversion Tracking and verify the purchase conversion tag is connected
  5. This channel handles the Google Tag installation, product feed, and basic conversion tracking automatically — no manual tag setup required for most stores

For Enhanced Conversions (recovers signal lost to cookie restrictions):

  1. In your Google Ads account, go to Goals → Conversions → Settings → Enhanced Conversions
  2. Enable Enhanced Conversions for Web
  3. In Shopify, the Google channel app sends hashed customer email alongside purchase events automatically

WooCommerce
  1. Install the Google Listings & Ads plugin (free, official Google plugin) from the WordPress plugin directory
  2. Go to WooCommerce → Google Listings & Ads and connect your Google account
  3. The plugin automatically creates a product feed for Google Merchant Center and installs conversion tracking
  4. For Enhanced Conversions: install Google Tag Manager plugin and configure EC through GTM (see Custom/Headless section for GTM setup)

Read the full file on GitHub · 202 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 202 lines · 32 tokens per session scan A 7978e342ad56

Subscribe to this mod's changes

google-ads-ecommerce is a skill published in the GitHub repository finsilabs/awesome-ecommerce-skills (52 stars, last pushed 6mo ago), licensed MIT. It adds 32 tokens to every session and 2,196 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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