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google-ads

google-ads is a skill for Claude Code from VKirill/claude-lane-stack. It costs 373 tokens per session (3,317 once invoked), scanned A, original, MIT.

A Google Ads guide for campaigns and advertising copy aimed at the Russian market in 2026. Google Ads is Google's paid advertising platform, and the guide covers formats such as search, video, app, shopping, and display ads.

In plain words
What is it for?
Use it to write and validate headlines and descriptions, audit campaigns, estimate advertising metrics, and check whether products can be advertised.
Why use it?
It helps avoid invalid ad copy, incorrect character lengths, unsuitable campaign choices, and compliance problems before launch.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the lane-stack plugin — 53 skills, 4 commands, 17 agents, 1 hook shipped together

not rated 114 4d ago A scan 373 tokens original MIT
View the source file VKirill/claude-lane-stack
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/vkirill/claude-lane-stack/google-ads
Any agent
npx skills add VKirill/claude-lane-stack --skill google-ads
Clone the repo
git clone --depth 1 https://github.com/VKirill/claude-lane-stack

Made for: Claude Code.

Or install lane-stack, the plugin that ships this one along with the rest of its 53 skills, 4 commands, 17 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/vkirill/claude-lane-stack/google-ads.svg)](https://agentmods.dev/skills/vkirill/claude-lane-stack/google-ads)
Your own site
<a href="https://agentmods.dev/skills/vkirill/claude-lane-stack/google-ads"><img src="https://agentmods.dev/badge/skills/vkirill/claude-lane-stack/google-ads.svg" alt="Measured on agentmods" height="20"></a>
Per session 373 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,317 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00373 $0.03317
Opus 5 $0.00187 $0.01658
Sonnet 5 $0.00075 $0.00663
Haiku 4.5 $0.00037 $0.00332

Measured yesterday against content hash 0092674259fd, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/validate-ads.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/lane-stack/skills/google/google-ads/SKILL.md · 193 lines

How it starts

The opening of the file, as written. The whole thing — 193 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Usage

Загружается автоматически когда задача относится к Google Ads. Перед любым креативом — проверь russia-context.md: возможно, клиенту вообще не Google Ads нужен, а Я.Директ. Перед сдачей креатива клиенту — обязательно прогон через scripts/validate-ads.py.

Use this skill when

  • Запуск / настройка / аудит кампании Google Ads — Search (RSA), Performance Max, Display, Demand Gen, YouTube Video, App, Call, Shopping
  • Написание headlines / descriptions для RSA или PMax с обязательной валидацией по символам
  • Перенос рекламной воронки с Я.Директа на Google (для зарубежных рынков) или обратно
  • Расчёт бюджета и прогноз метрик: «сколько CPC в нише X», «какой Quality Score целевой», «какой CTR ожидать»
  • Compliance check: можно ли рекламировать [продукт] в Google Ads — финансы / медицина / БАД / алкоголь / гэмблинг / крипто / политика / здравоохранение
  • Аудит существующих RSA: «почему низкий CTR», «почему ad strength = Poor / Average»
  • Подготовка к запуску: pre-launch checklist
  • Российский B2B/B2C клиент с международной экспансией — выбор каналов (Google Ads на зарубеж vs Я.Директ на РФ)

Do not use this skill when

  • Задача про Я.Директ / TG Ads — yandex-direct-creatives, telegram-ads-spec (VK Ads spec снят из каталога)
  • Задача про органическое продвижение в Google — это SEO (seo-evidence-based-2026)
  • Задача про Google Search Console, GA4, GTM — это аналитика (google-search-console, google-analytics, google-tag-manager)
  • Программная работа с Google Ads API (создание кампаний через код) — это отдельный skill (если/когда google-ads-api будет создан)
  • Креатив-визуал баннеров / image assets — делегируй worker-image-designer (агент)
  • Российский клиент хочет размещение в РФ через Google — Google Ads недоступен, перенаправляй на yandex-direct-creatives

Purpose

Google Ads — крупнейшая глобальная платная-рекламная платформа Google (Search + Display + YouTube + Demand Gen + Shopping + App). Для российского рынка 2026 — это инструмент с ограниченной применимостью из-за блокировки размещения в РФ с 22.09.2022, но критически важный для двух категорий клиентов:

Read the full file on GitHub · 193 lines

Files

What ships with it

10 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 193 lines · 373 tokens per session scan A 0092674259fd

Subscribe to this mod's changes

google-ads is a skill published in the GitHub repository VKirill/claude-lane-stack (114 stars, last pushed 4d ago), licensed MIT. It adds 373 tokens to every session and 3,317 once invoked, about $0.0019 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-05.

Demand GenMarketing and SEOagentic-codingcharacter-limitsdisplay-adsgoogle-adspaid-searchperformance-maxpmaxrsarussian-marketvalidatoryoutube-ads
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