outreach-4-categories

outreach-4-categories is a skill for Claude Code, Codex from Frontal-so/outbound-skills. It costs 46 tokens per session (618 once invoked), scanned A, a copy of outreach-4-categories, MIT.

A framework that divides sales outreach into inbound, postbound, bridgebound, and outbound categories. It explains whether a prospect already knows the company, has engaged with its marketing, or is being contacted with no prior connection.

In plain words
What is it for?
Use it to classify leads, choose an outreach approach, and design segmented sales campaigns.
Why use it?
It helps match the message and amount of personalization to the prospect's relationship with the company. This avoids treating a demo request and a completely cold contact as the same kind of lead.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to classify leads, choose an outreach approach, and design segmented sales campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/frontal-so/outbound-skills/outreach-4-categories
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Frontal-so/outbound-skills --skill outreach-4-categories
Clone the repo
git clone --depth 1 https://github.com/Frontal-so/outbound-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for outreach-4-categories

README.md
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Your own site
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Your own site · 80×15
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Per session 46 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 618 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 88% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00046 $0.00618
Opus 5 $0.00023 $0.00309
Sonnet 5 $0.00009 $0.00124
Haiku 4.5 $0.00005 $0.00062

Measured 9d ago against content hash a173172ac1a4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

outreach-4-categories scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

88% identical to outreach-4-categories — 4 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/outreach-4-categories/SKILL.md · 101 lines

How it starts

The opening of the file, as written. The whole thing — 101 lines — stays where its author put it; the contents beside it link to each section on GitHub.

The 4 Categories of Outreach

INBOUND (1:Many Messaging Only)

Definition:

  • Prospect knows your company
  • Hand-raisers taking marketing action asking to evaluate your product

Trigger: Demo requests, chat box inquiries

Messaging approach: 1:Many only (they came to you)


POSTBOUND (1:Many + 1:1 Messaging)

Definition:

  • Prospect knows your company
  • Marketing leads that are NOT hand-raisers

Trigger: Content engagement without explicit buying intent

Messaging approach: Mix of templated + personalized


BRIDGEBOUND (1:Many + 1:1 Messaging)

Definition:

  • Prospect sometimes knows your company
  • Segmented outbound based on premises that raise meeting/buying likelihood

Trigger: Prospect or company action NOT related to your marketing

Messaging approach: Signal-based personalization

5 Sub-Categories:

  1. Based on Relationship (39 triggers)
  2. Based on History (16 triggers)
  3. Based on Likely "In Market" (20 triggers)
  4. Based on Symptoms & Signs (11 triggers)
  5. Based on Firmographic (15 triggers)

OUTBOUND (1:1 Messaging Only)

Definition:

  • Prospect doesn't know your company
  • Coming in cold

Trigger: Prospect selected by prospecting team

Messaging approach: Fully personalized (1:1 only)


Messaging Matrix

Category Prospect Awareness Messaging Type Personalization Level
Inbound High 1:Many Low
Postbound Medium 1:Many + 1:1 Medium
Bridgebound Low-Medium 1:Many + 1:1 Medium-High
Outbound None 1:1 Only High

Combines with

Skill Why
personalization-playbooks Get messaging for each category
bridgebound-relationship-39 Deep-dive on Bridgebound triggers
inbound-triggers-30 Understand Inbound premises
outbound-triggers-6 Master pure Outbound approach

Example prompts

This lead downloaded our ebook - is it Inbound or Postbound?

Read the full file on GitHub · 101 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 101 lines · 46 tokens per session scan A a173172ac1a4

Subscribe to this mod's changes

outreach-4-categories is a skill published in the GitHub repository Frontal-so/outbound-skills (5 stars, last pushed 2mo ago), licensed MIT. It adds 46 tokens to every session and 618 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. It is 88% identical to outreach-4-categories, differing in 4 lines, and is treated as a copy.

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