website-visitors

website-visitors is a skill for Claude Code from Frontal-so/outbound-skills. It costs 93 tokens per session (1,094 once invoked), scanned A, original, MIT.

A guide to identifying which companies are visiting a business website and what pages they view. It explains person-based tracking with a website pixel and company-based matching from network information.

In plain words
What is it for?
Use it to set up or compare RB2B, Warmly, Koala, Leadfeeder, or similar visitor tools, and to send visitor alerts to a sales workflow such as Slack.
Why use it?
It helps sales teams spot visitors who may already be researching a product. This is more focused than contacting companies without evidence of interest.

Skill for Claude Code

Written for Claude Code: installed under .claude/. Also seen: positional $N argument.

Good fit Use it to set up or compare RB2B, Warmly, Koala, Leadfeeder, or similar visitor tools, and to send visitor alerts to a sales workflow such as Slack.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/frontal-so/outbound-skills/website-visitors
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Frontal-so/outbound-skills --skill website-visitors
Clone the repo
git clone --depth 1 https://github.com/Frontal-so/outbound-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for website-visitors

README.md
[![agentmods](https://agentmods.dev/badge/skills/frontal-so/outbound-skills/website-visitors/github.svg)](https://agentmods.dev/skills/frontal-so/outbound-skills/website-visitors)
Your own site
<a href="https://agentmods.dev/skills/frontal-so/outbound-skills/website-visitors"><img src="https://agentmods.dev/badge/skills/frontal-so/outbound-skills/website-visitors/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for website-visitors

Your own site · 80×15
<a href="https://agentmods.dev/skills/frontal-so/outbound-skills/website-visitors"><img src="https://agentmods.dev/badge/skills/frontal-so/outbound-skills/website-visitors.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,094 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00093 $0.01094
Opus 5 $0.00046 $0.00547
Sonnet 5 $0.00019 $0.00219
Haiku 4.5 $0.00009 $0.00109

Measured 12d ago against content hash b79966b6f98a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

website-visitors scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

master-skills/signal-sourcer/.claude/skills/website-visitors/SKILL.md · 90 lines

How it starts

The opening of the file, as written. The whole thing — 90 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Website Visitor Signals

Website visitors are the #3 buying signal by purchase correlation. They show active evaluation - especially pricing page, competitor comparison, and demo pages. Reply rate is 25-30% because they already know you. Act within 24-48 hours.

Reference Files

  • Read {SKILL_BASE}/resources/tool-setup-guides.md for complete setup guides (RB2B, Warmly, Koala, Leadfeeder, 6sense, pixel vs IP comparison)

Why Website Visitors Work

  • 25-30% reply rate - they already know your brand
  • Shows active evaluation - pricing/demo pages = high intent
  • Act within 24-48 hours - 10x higher conversion same-day
  • Pricing page visit = 80 points (Tier 1), 5+ visits in 2 weeks = 50 points
  • Multiple stakeholders from same account = 70 points (buying committee forming)

Pixel vs IP Tracking

Method Level Match Rate Geography Tools
Pixel-based Person (name, email, LinkedIn) 40-45% US only RB2B, Warmly
IP-based Company (name, industry, size) 35-40% Global, GDPR-safe Leadfeeder, Clearbit, ZoomInfo
  1. Sign up at rb2b.com (Free tier available)
  2. Install pixel: Add JavaScript snippet to website <head>
  3. Configure Slack: Real-time visitor alerts to sales channel
  4. Set ICP filters: Only alert on relevant visitors (title, company size, industry)
  5. Connect Clay webhook: Enrich visitors + route to sequences

Pricing

  • Free: $0 - Person-level ID, 1 Slack workspace
  • Pro: $99/mo - Person + company, webhooks, advanced filters
  • Scale: Custom - High-volume, API access

Key Limitation

Person-level identification is US-only. For EU/global traffic, use IP-based tools (Leadfeeder, Dealfront) for GDPR-compliant company-level identification.

Page-Based Scoring

Page Visited Points Intent Level
Pricing page 80 Active evaluation
Competitor comparison 60 Vendor comparison
Demo/trial page 100 Direct buying intent
Case study 35 Research phase
Blog post (single) 10 Awareness only
3+ blog posts 20 Early research
5+ visits in 2 weeks 50 Sustained interest

Read the full file on GitHub · 90 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 90 lines · 93 tokens per session scan A b79966b6f98a

Subscribe to this mod's changes

website-visitors is a skill published in the GitHub repository Frontal-so/outbound-skills (5 stars, last pushed 2mo ago), licensed MIT. It adds 93 tokens to every session and 1,094 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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