viral-marketing-playbook

viral-marketing-playbook is a skill for Claude Code, Codex from Gingiris-1031/gingiris-skills. It costs 50 tokens per session (774 once invoked), scanned A, original, MIT.

A guide to adding referral, invitation, and sharing mechanics to a product. A viral loop is a cycle where existing users bring in new users, and the K-factor estimates how many new users each user generates.

In plain words
What is it for?
Use it to map sharing opportunities, design incentives for both senders and recipients, calculate the K-factor, and study examples from products such as Dropbox, Notion, and Loom.
Why use it?
It helps product teams design sharing deliberately and judge whether referrals are contributing to growth.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to map sharing opportunities, design incentives for both senders and recipients, calculate the K-factor, and study examples from products such as Dropbox, Notion, and Loom.

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Install with agentmods
npx agentmods add skills/gingiris-1031/gingiris-skills/viral-marketing-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Gingiris-1031/gingiris-skills --skill viral-marketing-playbook
Clone the repo
git clone --depth 1 https://github.com/Gingiris-1031/gingiris-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for viral-marketing-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/gingiris-1031/gingiris-skills/viral-marketing-playbook/github.svg)](https://agentmods.dev/skills/gingiris-1031/gingiris-skills/viral-marketing-playbook)
Your own site
<a href="https://agentmods.dev/skills/gingiris-1031/gingiris-skills/viral-marketing-playbook"><img src="https://agentmods.dev/badge/skills/gingiris-1031/gingiris-skills/viral-marketing-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for viral-marketing-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/gingiris-1031/gingiris-skills/viral-marketing-playbook"><img src="https://agentmods.dev/badge/skills/gingiris-1031/gingiris-skills/viral-marketing-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 50 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 774 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00050 $0.00774
Opus 5 $0.00025 $0.00387
Sonnet 5 $0.00010 $0.00155
Haiku 4.5 $0.00005 $0.00077

Measured 8d ago against content hash d90ad5008fc5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

viral-marketing-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/viral-marketing-playbook/SKILL.md · 70 lines

What it actually says

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏:核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K(非 MRR/CAC/LTV);冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL(非 PH/HN/LinkedIn)。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md


📦 Install

clawhub install viral-marketing-playbook

What you get after installing:

  • Viral loop anatomy — mechanics behind referral, invite, and content loops
  • K-factor math to calculate viral coefficient and model growth scenarios
  • Real case studies from Dropbox, Notion, and Loom viral engines

Viral Loop Design — Referral, Invite & Share Mechanics

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Products don't go viral by accident. This playbook teaches you to engineer virality.

  • Viral loop anatomy: The mechanics behind referral, invite, and content loops
  • K-factor math: Calculate your viral coefficient and model growth scenarios
  • Incentive design: What to offer referrers and referred users (and what doesn't work)
  • Share triggers: Moments in the user journey where sharing feels natural
  • Case studies: How Dropbox, Notion, and Loom built their viral engines

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 70 lines · 50 tokens per session scan A d90ad5008fc5

Subscribe to this mod's changes

viral-marketing-playbook is a skill published in the GitHub repository Gingiris-1031/gingiris-skills (79 stars, last pushed 7d ago), licensed MIT. It adds 50 tokens to every session and 774 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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