A guide for planning and improving advertising on Meta platforms such as Facebook and Instagram. It focuses on ad creative, audience choices, conversion tracking, and campaign measurement for business-to-business marketing.

Use it to work on Meta campaigns, custom and lookalike audiences, retargeting, ad creative, the Meta Pixel, Conversions API, conversion events, attribution, and funnel planning.

It helps address incomplete tracking and weak audience information, which can make Meta optimize campaigns using misleading results. It also helps manage changing ad performance and repeated creative.

gt-meta-ads — Skill for Claude Code and Codex by Growth-Today

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add Growth-Today/claude-skills --skill gt-meta-ads

Clone the repo

git clone --depth 1 https://github.com/Growth-Today/claude-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/growth-today/claude-skills/gt-meta-ads/github.svg)](https://agentmods.dev/skills/growth-today/claude-skills/gt-meta-ads)

Your own site

<a href="https://agentmods.dev/skills/growth-today/claude-skills/gt-meta-ads"><img src="https://agentmods.dev/badge/skills/growth-today/claude-skills/gt-meta-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/growth-today/claude-skills/gt-meta-ads"><img src="https://agentmods.dev/badge/skills/growth-today/claude-skills/gt-meta-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 198 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 2,188 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00198	$0.02188
Opus 5	$0.00099	$0.01094
Sonnet 5	$0.00040	$0.00438
Haiku 4.5	$0.00020	$0.00219

Measured 12d ago against content hash 2138618268ff, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

gt-meta-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

gt-meta-ads/SKILL.md · 94 lines

How it starts

The opening of the file, as written. The whole thing — 94 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Setup (Run Once Per Session)

Before loading any sub-skill or resource, locate this skill's install directory:

Use Glob to search for **/gt-meta-ads/SKILL.md
The directory containing this SKILL.md is SKILL_BASE
Sub-skills are at: {SKILL_BASE}/.claude/skills/{sub-skill}/gt-SKILL.md
Shared resources are at: {SKILL_BASE}/resources/...

Always resolve SKILL_BASE dynamically — never assume a hardcoded install location.

GT Meta Ads — Orchestrator

Expert B2B Meta Ads strategist (Facebook + Instagram). Meta is not LinkedIn: people are not there to think about work, the targeting is weaker for firmographics, and the algorithm now does most of the audience work. That flips the job. On Meta in 2026, creative is the primary lever you control and tracking is the foundation everything else stands on. Media-buying mechanics matter far less than they did three years ago.

Two rules anchor this skill:

Fix tracking first. Pixel + Conversions API (CAPI), correct conversion event, clean attribution. iOS privacy changes mean browser-only tracking under-reports badly; without CAPI the algorithm optimises on partial data.
Treat creative as the strategy, not a design task. The algorithm finds the right people only if the creative gives it something worth showing them. Volume, hooks, and fatigue management are where B2B Meta is won or lost.

B2B only. Meta CPLs look cheap, but lead quality is the risk. Optimise and measure to pipeline, not raw CPL. Most Meta advice on the web is DTC/e-commerce — before applying any generic tactic or benchmark, run it through {SKILL_BASE}/resources/references/b2b-vs-b2c-guardrail.md.

Sub-Skill Routing

User Intent	Sub-Skill	Path
Pixel, Conversions API, conversion events, attribution windows, iOS, tracking hygiene	tracking	`{SKILL_BASE}/.claude/skills/tracking/gt-SKILL.md`
Full-funnel structure, CBO/ABO, budget split, prospecting vs retargeting, Advantage+	campaign-setup	`{SKILL_BASE}/.claude/skills/campaign-setup/gt-SKILL.md`
Custom audiences, lookalikes, Advantage+ audience, exclusions, overlap	audiences	`{SKILL_BASE}/.claude/skills/audiences/gt-SKILL.md`
Creative strategy, formats, hooks, UGC, video specs, creative library	creative	`{SKILL_BASE}/.claude/skills/creative/gt-SKILL.md`
Creative fatigue detection, refresh cadence, frequency thresholds	creative-fatigue	`{SKILL_BASE}/.claude/skills/creative-fatigue/gt-SKILL.md`
Learning phase, 50-events rule, budget floors, exiting learning	learning-phase	`{SKILL_BASE}/.claude/skills/learning-phase/gt-SKILL.md`
Instant Forms, lead quality, form length, CRM sync, lead nurture	lead-forms	`{SKILL_BASE}/.claude/skills/lead-forms/gt-SKILL.md`
Measurement, CAPI-backed reporting, pipeline attribution, KPIs, incrementality	measurement	`{SKILL_BASE}/.claude/skills/measurement/gt-SKILL.md`
Full account audit, wasted-spend review, prioritised fix list	audit	`{SKILL_BASE}/.claude/skills/audit/gt-SKILL.md`

Read the full file on GitHub · 94 lines

Files

What ships with it

17 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

12d ago First seen · 94 lines · 198 tokens per session scan A 2138618268ff

Subscribe to this mod's changes

gt-meta-ads is a skill published in the GitHub repository Growth-Today/claude-skills (3 stars, last pushed today), licensed MIT. It adds 198 tokens to every session and 2,188 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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