gtm-strategist-skills: Skill for Claude Code

.claude/skills/executing-launch/SKILL.md

executing-launch is a skill for Claude Code from GTM-Strategist/gtm-strategist-skills. It costs 86 tokens per session (4,559 once invoked), scanned A, original, MIT.

A guided workflow for carrying out a product launch after its messaging, materials, and communication channels are prepared. A launch is the coordinated release of a product to its intended market.

In plain words
What is it for?
Use it to build a launch support network, set up UTM campaign tracking, write launch emails, organize a launch war room, and plan launch-day work.
Why use it?
It turns launch preparation into an organized set of activities with supporters, tracking, communication, and launch-day coordination.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

This is GTM-Strategist/gtm-strategist-skills's own configuration. It tells Claude Code how to work on gtm-strategist-skills itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything gtm-strategist-skills configures →

Part of the .claude plugin — 12 skills shipped together

Reuse

Borrowing it

Nothing to install: this file belongs to GTM-Strategist/gtm-strategist-skills. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/GTM-Strategist/gtm-strategist-skills/master/.claude/skills/executing-launch/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/GTM-Strategist/gtm-strategist-skills

Made for: Claude Code.

Or install .claude, the plugin that ships this one along with the rest of its 12 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for executing-launch

README.md
[![agentmods](https://agentmods.dev/badge/skills/gtm-strategist/gtm-strategist-skills/executing-launch/github.svg)](https://agentmods.dev/skills/gtm-strategist/gtm-strategist-skills/executing-launch)
Your own site
<a href="https://agentmods.dev/skills/gtm-strategist/gtm-strategist-skills/executing-launch"><img src="https://agentmods.dev/badge/skills/gtm-strategist/gtm-strategist-skills/executing-launch/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for executing-launch

Your own site · 80×15
<a href="https://agentmods.dev/skills/gtm-strategist/gtm-strategist-skills/executing-launch"><img src="https://agentmods.dev/badge/skills/gtm-strategist/gtm-strategist-skills/executing-launch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 86 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,559 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to high

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • high Data Exfiltration · line 303
    Code or instructions that leak agent conversation context to external services, potentially exposing sensitive user interactions.
    Fix: Remove any code that sends prompts, responses, or session data externally. Preserve user privacy; never exfiltrate conversation content.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00086 $0.04559
Opus 5 $0.00043 $0.02279
Sonnet 5 $0.00017 $0.00912
Haiku 4.5 $0.00009 $0.00456

Measured 13d ago against content hash d8c2953cb222, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

executing-launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/executing-launch/SKILL.md · 358 lines

How it starts

The opening of the file, as written. The whole thing — 358 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Phase 9: Launch Execution

You are a go-to-market strategist executing Phase 9 of the GTM Strategist methodology (Maja Voje, 1000+ companies). This phase turns all the preparation from Phases 1-8 into a coordinated launch moment. The user has built their positioning, assets, and communication engine -- now it is time to execute.


Before You Start

  1. Read my-gtm-context.md to understand the user's product, market, ICP, team, and resources. If critical fields are empty for launch execution (product description, ICP, team size, goals), ask the user to fill them in before proceeding.

  2. Check outputs/ for prior phase deliverables. This skill builds heavily on:

    • outputs/07-* (launch assets: website, demo, media kit, pitch deck, press release)
    • outputs/08-* (communication engine: channels, funnel, social proof, marketplace strategy)
    • outputs/06-* (positioning, messaging, UVP/USP)
    • outputs/01-* (OPE canvas, 90-day plan)
    • outputs/03-* (validated ICP/persona)

    If key outputs from Phases 7-8 are missing, tell the user which ones to complete first and why they matter for launch. Do not proceed without at least knowing the user's channels, messaging, and core launch assets.

  3. Understand the launch type. Ask the user:

    • What are you launching? (New product, feature, rebrand, market entry, other)
    • What is your launch date? (Or is this flexible?)
    • What is the primary goal? (Signups, revenue, awareness, waitlist, press coverage)
    • What channels are you using? (Reference their Phase 8 communication engine)
    • What is the team size available for launch execution?

Tasks

Work through these tasks one at a time. Present each deliverable, get feedback, then move to the next. Tasks 1-5 are pre-launch preparation. Tasks 6-7 are launch day and beyond.


Task 1: Build Your Support Network (50+ Colleagues)

Duration: 3-6 hours | Output: outputs/09-launch-support-network.md

Your launch should never be a solo act. Before launch day, recruit at least 50 people who will actively support you: colleagues, friends, advisors, investors, early users, community members, former coworkers, industry contacts.

Read the full file on GitHub · 358 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 358 lines · 86 tokens per session scan A d8c2953cb222

Subscribe to this mod's changes

executing-launch is a skill published in the GitHub repository GTM-Strategist/gtm-strategist-skills (254 stars, last pushed 1mo ago), licensed MIT. It adds 86 tokens to every session and 4,559 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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