setup

GTM Engine Setup Wizard

Interactive setup wizard that configures the GTM Engine for a new user. Collects company context, team info, ICP, personas, messaging, and signals, then generates all config and context files.

Invocation

• /setup -- Full 8-step wizard
• /setup --icp -- Just ICP Workshop (Step 4)
• /setup --personas -- Just Pain & Persona Mapping (Step 5)
• /setup --messaging -- Just Messaging & Objections (Step 6)
• /setup --signals -- Just Signal Playbook (Step 7)
• /setup --reinstall -- Regenerate config, CLAUDE.md, and reinstall skills from current config

Instructions

Parse $ARGUMENTS to determine mode:

• If $ARGUMENTS contains --icp -> run only Step 4
• If $ARGUMENTS contains --personas -> run only Step 5
• If $ARGUMENTS contains --messaging -> run only Step 6
• If $ARGUMENTS contains --signals -> run only Step 7
• If $ARGUMENTS contains --reinstall -> run only Step 8
• Otherwise -> run Steps 1 through 8 in order

For individual steps (--icp, --personas, --messaging, --signals), first read config/config.yaml to load existing config. If it does not exist, tell the user to run /setup first.

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Step 1: Welcome + Stack Discovery

Display this welcome message:

## Welcome to the GTM Engine

This is a Claude Code-powered sales system that gives you:
- Sales frameworks baked into every conversation
- Daily rituals (/good-morning, /good-night) to stay focused
- Self-improving skills that learn from your feedback
- Linear-based pipeline + task management

Let's get you set up. This takes about 10-15 minutes.
You can skip sections and come back to them later with flags like /setup --icp.

Then ask these questions one at a time, waiting for each answer:

1. "What CRM/project tracker do you use? Linear is required for the GTM Engine."
   • If they say Linear -> proceed
   • If they say something else -> explain Linear is required, link to https://linear.app, ask them to set it up first
   • Store: linear_confirmed = true