s4h-writing-copy

s4h-writing-copy is a skill for Claude Code from human-avatar/skills-for-humanity. It costs 96 tokens per session (1,800 once invoked), scanned A, original, MIT.

A guide to writing and reviewing marketing copy for landing pages, advertisements, emails, and product descriptions. It uses an attention, desire, and action structure focused on the reader's experience.

In plain words
What is it for?
Use it to write or audit sales pages, ads, emails, and product descriptions.
Why use it?
It helps replace feature lists and vague claims with copy that explains the reader's problem and gives them a reason to take the next step.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: names the AskUserQuestion tool.

Part of the skills-for-humanity plugin — 197 skills, 1 hook shipped together

Good fit Use it to write or audit sales pages, ads, emails, and product descriptions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/human-avatar/skills-for-humanity/s4h-writing-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add human-avatar/skills-for-humanity --skill s4h-writing-copy
Clone the repo
git clone --depth 1 https://github.com/human-avatar/skills-for-humanity

Made for: Claude Code.

Or install skills-for-humanity, the plugin that ships this one along with the rest of its 197 skills, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for s4h-writing-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/human-avatar/skills-for-humanity/s4h-writing-copy/github.svg)](https://agentmods.dev/skills/human-avatar/skills-for-humanity/s4h-writing-copy)
Your own site
<a href="https://agentmods.dev/skills/human-avatar/skills-for-humanity/s4h-writing-copy"><img src="https://agentmods.dev/badge/skills/human-avatar/skills-for-humanity/s4h-writing-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for s4h-writing-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/human-avatar/skills-for-humanity/s4h-writing-copy"><img src="https://agentmods.dev/badge/skills/human-avatar/skills-for-humanity/s4h-writing-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 96 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,800 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00096 $0.01800
Opus 5 $0.00048 $0.00900
Sonnet 5 $0.00019 $0.00360
Haiku 4.5 $0.00010 $0.00180

Measured 9d ago against content hash 77123a305888, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

s4h-writing-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/s4h-writing-copy/SKILL.md · 130 lines

How it starts

The opening of the file, as written. The whole thing — 130 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Writing: Copy

Copy fails when it describes the product rather than the reader's experience of having it. "Comprehensive workflow management platform with real-time collaboration" describes features. "Your team stops losing work in email chains" describes an experience. The reader buys the experience, not the feature set. Every piece of copy that describes the product from the product's point of view rather than the reader's is leaving conversion on the table.

The three-layer model maps every effective piece of copy:

Attention (the opening): The sole function of the first line is to earn the second line. Not to establish credibility, explain the product, or summarise the offer — to earn the next sentence. Attention is lost in the first three seconds. The headline must name a specific benefit or problem, not a category. "Project management software" is a category. "Your team ships on time, every time" is a claim that addresses a specific pain.

Desire (the body): The body must make the reader feel the gap between their current state and a better one. This is not enthusiasm or puffery — it is specificity. "Boost productivity" is enthusiasm. "Cut the time your team spends on status updates from 3 hours a week to 10 minutes" is specific and credible. The desire is created not by telling the reader the product is good, but by making them feel what it would be like to have the problem solved.

Action (the CTA): The call to action must be singular (one action only), specific (not "learn more" but "start your free trial"), and low-friction (the language should make action feel easy and obvious, not like a commitment or a risk).


Your Process

Step 1: Attention — Does the Opening Earn the Next Sentence? Read only the headline and first line. Stop. Ask: does this give the reader a reason to continue? Specifically:

Framing check: Confirm the specific copy before continuing. State what you've identified — the content being analyzed (headline, body, CTA) and the product or offer it's for — in one sentence, then use AskUserQuestion:

  • Question: "I'm reading this as: [your one-sentence framing of the specific copy — the format, product/offer, and apparent goal]. Is that right?"
  • Header: "Framing"
  • Options:
    • Yes — proceed — framing is correct
    • Adjust — one element is off; user will correct it before you continue
    • Reframe — different situation than read; incorporate the correction before proceeding
  • Does it name a specific benefit, problem, or claim — not a category?
  • Does it speak to the reader's experience, not the product's features?
  • Is there a hook — something surprising, specific, or resonant?

Read the full file on GitHub · 130 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 130 lines · 96 tokens per session scan A 77123a305888

Subscribe to this mod's changes

s4h-writing-copy is a skill published in the GitHub repository human-avatar/skills-for-humanity (223 stars, last pushed 1mo ago), licensed MIT. It adds 96 tokens to every session and 1,800 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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