ad-expert

ad-expert is a skill for Claude Code, Codex from Humblytics/humblytics-marketing-skills. It costs 112 tokens per session (3,339 once invoked), scanned A, original, MIT.

A guide to paid advertising on Meta, Google, TikTok, LinkedIn, and YouTube. It covers planning the campaign, choosing audiences, creating ads, and reviewing results.

In plain words
What is it for?
Use it to develop campaign strategies, ad copy, audience targeting, campaign structures, creative briefs, budget allocation, competitor research, and performance improvements.
Why use it?
Advertising decisions depend on the offer, audience, goal, budget, platform, and past performance. This brings those choices into one campaign-planning process.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions CLAUDE.md; positional $N argument.

Good fit Use it to develop campaign strategies, ad copy, audience targeting, campaign structures, creative briefs, budget allocation, competitor research, and performance improvements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/humblytics/humblytics-marketing-skills/ad-expert
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Humblytics/humblytics-marketing-skills --skill ad-expert
Clone the repo
git clone --depth 1 https://github.com/Humblytics/humblytics-marketing-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-expert

README.md
[![agentmods](https://agentmods.dev/badge/skills/humblytics/humblytics-marketing-skills/ad-expert/github.svg)](https://agentmods.dev/skills/humblytics/humblytics-marketing-skills/ad-expert)
Your own site
<a href="https://agentmods.dev/skills/humblytics/humblytics-marketing-skills/ad-expert"><img src="https://agentmods.dev/badge/skills/humblytics/humblytics-marketing-skills/ad-expert/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-expert

Your own site · 80×15
<a href="https://agentmods.dev/skills/humblytics/humblytics-marketing-skills/ad-expert"><img src="https://agentmods.dev/badge/skills/humblytics/humblytics-marketing-skills/ad-expert.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 112 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,339 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to high

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • high Privilege Escalation · line 134
    Code accesses credential files (SSH keys, AWS credentials, etc.). This could indicate credential theft attempts.
    Fix: Remove references to credential paths. Use environment variables or secrets managers. For docs, use placeholder paths (e.g., /path/to/config). Never load .env or token files in production code paths.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00112 $0.03339
Opus 5 $0.00056 $0.01670
Sonnet 5 $0.00022 $0.00668
Haiku 4.5 $0.00011 $0.00334

Measured 13d ago against content hash b736fb06183f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ad-expert scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ad-expert/SKILL.md · 265 lines

How it starts

The opening of the file, as written. The whole thing — 265 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Expert

Purpose

Plan, create, and optimize paid advertising campaigns across all major platforms. Covers the full lifecycle from strategy and audience research through creative development, copywriting, campaign structure, and performance optimization.

When to Use

  • Planning a new paid advertising campaign on any platform
  • Writing ad copy (headlines, descriptions, primary text, CTAs)
  • Designing audience targeting strategies
  • Structuring campaigns, ad sets, and ad groups
  • Creating creative briefs for ad visuals or video
  • Optimizing existing campaigns for better ROAS
  • Deciding budget allocation across platforms
  • Researching competitor ad strategies

Before You Start

  1. Understand the product/offer — What is being advertised? What is the value proposition?
  2. Identify the goal — Awareness, traffic, leads, sales, app installs?
  3. Define the audience — Who is the ideal customer? Demographics, interests, behaviors, pain points.
  4. Budget — What is the daily/monthly ad budget?
  5. Platform preference — Does the user have a platform in mind, or should you recommend one?
  6. Existing data — Any historical ad performance data? Humblytics analytics on landing page performance?
  7. Creative assets — What images, videos, or brand assets are available?
  8. Look for context — Check project docs for brand guidelines, tone of voice, and competitive positioning

Platform Selection Guide

Meta (Facebook + Instagram)

Best for: B2C, e-commerce, local businesses, SaaS with broad appeal, retargeting Audience size: 3B+ monthly active users Strengths: Visual storytelling, lookalike audiences, retargeting pixel, broad targeting with AI optimization Ad formats: Single image, carousel, video, Stories, Reels, collection, lead forms Typical CPM: $5-15 (varies by audience and objective)

Campaign structure:

Campaign (1 objective)
  └── Ad Set (audience + placement + budget)
       └── Ad (creative + copy)

Read the full file on GitHub · 265 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 265 lines · 112 tokens per session scan A b736fb06183f

Subscribe to this mod's changes

ad-expert is a skill published in the GitHub repository Humblytics/humblytics-marketing-skills (84 stars, last pushed 8d ago), licensed MIT. It adds 112 tokens to every session and 3,339 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

ab-test-generator

Generate A/B test variants for affiliate content. Triggers on: "create A/B test", "test my headline", "optimize my CTA", "generate variants", "split test ideas", "improve click-through rate", "test my landing page copy", "headline alternatives", "CTA variations", "which version is better", "optimize conversions"…

Affitor/affiliate-skills · 87 tokens

authoring-ci-workflows

Use when adding or editing a GitHub Actions workflow, composite action, or reusable workflow under .github/ — new CI jobs, triggers, matrices, checkout/clone tuning, action pinning, GitHub App token auth, concurrency groups, timeout-minutes, paths filters, caching, or runner choice. Covers PostHog's workflow-authoring…

PostHog/posthog · 193 tokens

isolating-product-facade-contracts

Plan and execute product isolation migrations to a facade plus contract layer in PostHog, following the Visual review architecture. Use when a product still exposes internals (models/logic/views) across boundaries and needs migration toward contracts.py + facade/api.py + presentation separation, with a PR strategy…

PostHog/posthog · 76 tokens

triaging-merge-queue-failures

Decision procedure for a PR that failed or was removed from the Trunk merge queue: classify the kick (superseded by a newer commit, not mergeable, a gate that failed on a cancelled run, real failure, one-off flake, or repo-wide flaky/infra issue) and take the matching action (wait, hold and fix, requeue once, or…

PostHog/posthog · 180 tokens

debugging-mcp-analytics

Debug, support, and build PostHog MCP Analytics — product analytics for MCP servers (the @posthog/mcp and posthog.mcp SDKs plus the mcpanalytics product). Use when MCP analytics data looks wrong or missing ("events aren't showing", "intent clusters are empty", "sessions are missing", "per-tool numbers look wrong")…

PostHog/posthog · 211 tokens

debugging-ci-failures

Debugs failing GitHub Actions CI runs for PostHog PRs, commits, and branches, and answers broad CI-health questions ("is CI red?", "is master green today?", "what's broken right now?"). Use when the user asks why CI is red, asks for the current CI or master status, or mentions a failing check, GitHub Actions run…

PostHog/posthog · 198 tokens