ad-creative-methods

ad-creative-methods is a skill for Codex from ilexlyu/ad-proposal-skills. It costs 95 tokens per session (612 once invoked), scanned A, original, MIT.

A method guide for turning an advertising strategy, insight, or product idea into creative campaign directions and customer-facing stories.

In plain words
What is it for?
Use it to develop campaign territories, content angles, big-idea candidates, and explanations of how creative work communicates a strategy.
Why use it?
It helps solve the gap between knowing what a campaign should say and finding a clear, memorable way to say it. It also helps compare creative approaches against the original strategy.

Skill for Codex

Written for Codex: agents/openai.yaml present. Also seen: $skill-name invocation.

Good fit Use it to develop campaign territories, content angles, big-idea candidates, and explanations of how creative work communicates a strategy.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ilexlyu/ad-proposal-skills/ad-creative-methods
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ilexlyu/ad-proposal-skills --skill ad-creative-methods
Clone the repo
git clone --depth 1 https://github.com/ilexlyu/ad-proposal-skills

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-creative-methods

README.md
[![agentmods](https://agentmods.dev/badge/skills/ilexlyu/ad-proposal-skills/ad-creative-methods/github.svg)](https://agentmods.dev/skills/ilexlyu/ad-proposal-skills/ad-creative-methods)
Your own site
<a href="https://agentmods.dev/skills/ilexlyu/ad-proposal-skills/ad-creative-methods"><img src="https://agentmods.dev/badge/skills/ilexlyu/ad-proposal-skills/ad-creative-methods/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-creative-methods

Your own site · 80×15
<a href="https://agentmods.dev/skills/ilexlyu/ad-proposal-skills/ad-creative-methods"><img src="https://agentmods.dev/badge/skills/ilexlyu/ad-proposal-skills/ad-creative-methods.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 95 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 612 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00095 $0.00612
Opus 5 $0.00048 $0.00306
Sonnet 5 $0.00019 $0.00122
Haiku 4.5 $0.00010 $0.00061

Measured 10d ago against content hash 3a97f295ff37, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

ad-creative-methods scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ad-creative-methods/SKILL.md · 44 lines

What it actually says

创意方法论

目标:解释策略,并找到最有效的传递方式。创意方法论不是为了“多想几个点子”,而是帮助策略被客户、消费者和媒介环境更快理解、更愿意相信、更容易传播。

Before Ideation

读取 references/creative-method-library.md。先选择思考流派,再选择具体方法卡:

  • 华与华:把策略变成符号、购买理由、货架动作和可传播话语。
  • 奥美/Deck of Brilliance:用 52 张创意方法卡从不同角度解释策略。
  • 麦肯锡:把策略变成客户能买单的结论、证据和推演链。
  • 群玉山:把品牌放进公共议题、社会角色和时代叙事里。

Inputs

  • 策略观点或核心洞察。
  • 品牌调性、禁区、渠道、目标人群、内容形式。
  • 若策略观点很弱,先建议回到 $ad-insight-reviewer

Workflow

  1. 复述策略:用一句话说清楚“我们要让谁相信什么”。
  2. 判断传递难点:用户不信、不懂、不记得、不愿意行动,还是客户不愿意买单。
  3. 选择思考流派:按项目目的选 2-4 个流派,不要机械全用。
  4. 套用方法卡:每个流派至少产出 2-3 个创意解释方向。
  5. 评估有效性:判断哪个方向最能让策略被理解、记住、转述、购买。

Output Format

| 思考流派 | 方法卡 | 创意解释方向 | 如何传递策略 | 为什么成立 | 适合形式 | 风险 | |---|---|---|---|---|---|

Quality Bar

  • 不直接输出广告语;先说明“这套创意如何解释策略”。
  • 不接受“打造年轻人的情绪陪伴”“重新定义每一天”这类通用表达。
  • 每个方向必须能回答:它让消费者理解了什么?记住了什么?愿意做什么?
  • 说明方法论选择与当前策略任务的适配关系,而不是只给结果或机械套用全部流派。
Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 44 lines · 95 tokens per session scan A 3a97f295ff37

Subscribe to this mod's changes

ad-creative-methods is a skill published in the GitHub repository ilexlyu/ad-proposal-skills (10 stars, last pushed 1mo ago), licensed MIT. It adds 95 tokens to every session and 612 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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