ad-insight-reviewer

ad-insight-reviewer is a skill for Codex from ilexlyu/ad-proposal-skills. It costs 80 tokens per session (575 once invoked), scanned A, original, MIT.

A Chinese-language strategy-review guide that turns research facts into argued advertising insights. An insight is an interpretation that explains what the facts mean and can change a campaign decision.

In plain words
What is it for?
Use it to group research, identify tensions, write candidate insights, score them, and select the top three for positioning, campaign concepts, pitch strategy, or channel choices.
Why use it?
It prevents strategy work from stopping at a list of facts or vague observations. It asks for evidence and possible counterarguments, then ranks ideas by clarity, usefulness, and support.

Skill for Codex

Written for Codex: agents/openai.yaml present.

Good fit Use it to group research, identify tensions, write candidate insights, score them, and select the top three for positioning, campaign concepts, pitch strategy, or channel choices.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ilexlyu/ad-proposal-skills/ad-insight-reviewer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ilexlyu/ad-proposal-skills --skill ad-insight-reviewer
Clone the repo
git clone --depth 1 https://github.com/ilexlyu/ad-proposal-skills

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-insight-reviewer

README.md
[![agentmods](https://agentmods.dev/badge/skills/ilexlyu/ad-proposal-skills/ad-insight-reviewer/github.svg)](https://agentmods.dev/skills/ilexlyu/ad-proposal-skills/ad-insight-reviewer)
Your own site
<a href="https://agentmods.dev/skills/ilexlyu/ad-proposal-skills/ad-insight-reviewer"><img src="https://agentmods.dev/badge/skills/ilexlyu/ad-proposal-skills/ad-insight-reviewer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-insight-reviewer

Your own site · 80×15
<a href="https://agentmods.dev/skills/ilexlyu/ad-proposal-skills/ad-insight-reviewer"><img src="https://agentmods.dev/badge/skills/ilexlyu/ad-proposal-skills/ad-insight-reviewer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 80 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 575 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00080 $0.00575
Opus 5 $0.00040 $0.00287
Sonnet 5 $0.00016 $0.00115
Haiku 4.5 $0.00008 $0.00057

Measured 12d ago against content hash 224097c1b29b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ad-insight-reviewer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ad-insight-reviewer/SKILL.md · 53 lines

What it actually says

洞察生成与评审

目标:从事实里提炼有立场的策略判断。洞察不是事实复述,而是对事实的重新解释。

Inputs

  • 资料表或事实清单。
  • 产品卖点、目标用户、客户诉求、竞争环境。
  • 如果资料不足,先列“需要补证据的问题”,不要强行产出结论。

Workflow

  1. 事实分组:用户、人群、品类、竞品、渠道、文化情绪、购买阻力。
  2. 寻找张力:新旧变化、说法与行为不一致、用户想要但不愿承认、竞品都忽略的角度。
  3. 生成候选洞察:输出 10 条,每条必须是判断句。
  4. 逐条评分:按 4 个维度评分 1-5。
  5. 选择 Top 3:说明为什么值得客户相信,以及会改变什么动作。

Scoring Dimensions

维度 问题
重新解释事实 它是否不是事实复述,而是给事实换了一个解释?
明确立场 它是否允许被反驳,而不是永远正确的废话?
行动影响 它是否能改变产品定位、传播方向或渠道选择?
证据/反证 它是否有证据支撑,也看过可能反驳?

Output Format

## 候选洞察 10 条
| 洞察 | 支持事实 | 可能反证 | 行动影响 | 评分 |

## 推荐 Top 3
### 1. 洞察
- 策略句:
- 为什么成立:
- 客户为什么会相信:
- 会改变的动作:
- 风险:

Quality Bar

  • 禁止输出“年轻人越来越注重情绪价值”“消费者更关注健康”等事实复述。
  • 必须改写成有判断的策略句,例如“消费者不是更关注健康,而是更害怕自己看起来不健康”。
  • 说明候选项为何只是事实复述,或为何足以成为能改变行动的策略判断。
Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 53 lines · 80 tokens per session scan A 224097c1b29b

Subscribe to this mod's changes

ad-insight-reviewer is a skill published in the GitHub repository ilexlyu/ad-proposal-skills (10 stars, last pushed 1mo ago), licensed MIT. It adds 80 tokens to every session and 575 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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