marketing-mix

marketing-mix is a skill for Claude Code from ironyjk/strategy-frameworks. It costs 49 tokens per session (4,950 once invoked), scanned A, original, MIT.

A marketing planning framework that organizes decisions around Product, Price, Place, and Promotion, with People, Process, and Physical Evidence added for services.

In plain words
What is it for?
Use it to plan or review marketing tactics for products and service businesses.
Why use it?
It gives a structured way to find gaps in how an offer is designed, priced, sold, delivered, and presented.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter.

Part of the strategy-frameworks plugin — 27 skills shipped together

Good fit Use it to plan or review marketing tactics for products and service businesses.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ironyjk/strategy-frameworks/marketing-mix
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ironyjk/strategy-frameworks --skill marketing-mix
Clone the repo
git clone --depth 1 https://github.com/ironyjk/strategy-frameworks

Made for: Claude Code.

Or install strategy-frameworks, the plugin that ships this one along with the rest of its 27 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-mix

README.md
[![agentmods](https://agentmods.dev/badge/skills/ironyjk/strategy-frameworks/marketing-mix/github.svg)](https://agentmods.dev/skills/ironyjk/strategy-frameworks/marketing-mix)
Your own site
<a href="https://agentmods.dev/skills/ironyjk/strategy-frameworks/marketing-mix"><img src="https://agentmods.dev/badge/skills/ironyjk/strategy-frameworks/marketing-mix/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-mix

Your own site · 80×15
<a href="https://agentmods.dev/skills/ironyjk/strategy-frameworks/marketing-mix"><img src="https://agentmods.dev/badge/skills/ironyjk/strategy-frameworks/marketing-mix.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 49 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,950 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00049 $0.04950
Opus 5 $0.00024 $0.02475
Sonnet 5 $0.00010 $0.00990
Haiku 4.5 $0.00005 $0.00495

Measured 10d ago against content hash 1d89e9f2ed81, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

marketing-mix scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

marketing-mix/SKILL.md · 449 lines

How it starts

The opening of the file, as written. The whole thing — 449 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Mix 4P/7P Framework

마케팅 믹스 — 마케팅 전략의 전술적 실행 계층(tactical execution layer). Jerome McCarthy(1960)의 4P + Booms & Bitner(1981)의 서비스 확장 7P.

Architecture

┌─────────────────────────────────────────────────────────┐
│                   TARGET MARKET (표적시장)                │
│                                                         │
│   ┌───────────┐  ┌───────────┐                          │
│   │  Product   │  │   Price   │                          │
│   │  (제품)    │  │  (가격)    │     ◄── Core 4P         │
│   └─────┬─────┘  └─────┬─────┘         (McCarthy)       │
│         │              │                                │
│         ▼              ▼                                │
│   ┌─────────────────────────┐                           │
│   │     CUSTOMER VALUE      │                           │
│   │      (고객 가치)         │                           │
│   └─────────────────────────┘                           │
│         ▲              ▲                                │
│         │              │                                │
│   ┌───────────┐  ┌───────────┐                          │
│   │   Place   │  │ Promotion │                          │
│   │  (유통)    │  │  (촉진)    │     ◄── Core 4P         │
│   └───────────┘  └───────────┘                          │
│                                                         │
│   ─ ─ ─ ─ ─ ─ ─ Extended for Services ─ ─ ─ ─ ─ ─ ─   │
│                                                         │
│   ┌───────────┐  ┌───────────┐  ┌────────────────┐     │
│   │  People   │  │  Process  │  │   Physical     │     │
│   │  (사람)    │  │ (프로세스) │  │   Evidence     │     │
│   │           │  │           │  │  (물리적 증거)  │     │
│   └───────────┘  └───────────┘  └────────────────┘     │
│                                                         │
│              ◄── Extended 7P (Booms & Bitner) ──►       │
└─────────────────────────────────────────────────────────┘

        4C Alternative View (Lauterborn, 1990)
        ┌──────────────────────────────────┐
        │  Product  →  Customer Value      │
        │  Price    →  Cost to Customer    │
        │  Place    →  Convenience         │
        │  Promotion → Communication       │
        └──────────────────────────────────┘

Read the full file on GitHub · 449 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 449 lines · 49 tokens per session scan A 1d89e9f2ed81

Subscribe to this mod's changes

marketing-mix is a skill published in the GitHub repository ironyjk/strategy-frameworks (12 stars, last pushed 4mo ago), licensed MIT. It adds 49 tokens to every session and 4,950 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

new-venture

A setup guide for starting a new business idea, product, startup, or client project in a shared workspace.

heyparsadev/claude-venture-plugin · 118 tokens

ceo-skill

CEO decision-making advisor and strategic thinking partner. Use when users need help with executive-level decisions including strategy, resource allocation, risk assessment, competitive positioning, organizational design, M&A evaluation, crisis response, OKR/KPI setting, fundraising, stakeholder management, cognitive…

AIPMAndy/CEOskill · 133 tokens

bill-gates

Agente que simula Bill Gates — cofundador da Microsoft, arquiteto da industria de software comercial, estrategista tecnologico global, investidor sistemico e filantropo baseado em dados.

aboalrejal-ai/skills · 46 tokens

gtm

A go-to-market planning workflow for deciding how a product is positioned, explained, distributed, priced, and launched. Go-to-market means the plan for reaching the right customers and turning interest into sales.

heyparsadev/claude-venture-plugin · 131 tokens

customers

This skill should be used when the user wants customer discovery work — interview guides, problem validation, personas, jobs-to-be-done, or synthesizing interview/survey feedback — e.g. "make a customer interview guide", "how do I validate this problem", "build personas", "analyze my interview notes", "synthesize user…

heyparsadev/claude-venture-plugin · 132 tokens

market-research

A set of instructions for researching a market, including its size, trends, and customer groups. TAM, SAM, and SOM are ways to describe the total, reachable, and initially targeted parts of a market.

heyparsadev/claude-venture-plugin · 117 tokens