stp

stp is a skill for Claude Code, Codex from ironyjk/strategy-frameworks. It costs 46 tokens per session (4,249 once invoked), scanned A, original, MIT.

A marketing planning framework with three steps: divide a market into groups, choose which group to serve, and decide how the offering should be understood. It is commonly called STP: segmentation, targeting, and positioning.

In plain words
What is it for?
Use it to identify customer groups, select a mass, niche, differentiated, or individual target, and create a positioning statement or perceptual map.
Why use it?
It helps turn a broad audience into a clear target and gives marketing decisions a defined direction.

Skill for Claude CodeCodex

Part of the strategy-frameworks plugin — 27 skills shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/ironyjk/strategy-frameworks/stp
Any agent
npx skills add ironyjk/strategy-frameworks --skill stp
Clone the repo
git clone --depth 1 https://github.com/ironyjk/strategy-frameworks

Made for: Claude Code, Codex.

Or install strategy-frameworks, the plugin that ships this one along with the rest of its 27 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for stp

README.md
[![agentmods](https://agentmods.dev/badge/skills/ironyjk/strategy-frameworks/stp.svg)](https://agentmods.dev/skills/ironyjk/strategy-frameworks/stp)
Your own site
<a href="https://agentmods.dev/skills/ironyjk/strategy-frameworks/stp"><img src="https://agentmods.dev/badge/skills/ironyjk/strategy-frameworks/stp.svg" alt="Measured on agentmods" height="20"></a>
Per session 46 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,249 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00046 $0.04249
Opus 5 $0.00023 $0.02124
Sonnet 5 $0.00009 $0.00850
Haiku 4.5 $0.00005 $0.00425

Measured 5d ago against content hash a227d2a7d1ee, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

stp scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

stp/SKILL.md · 364 lines

How it starts

The opening of the file, as written. The whole thing — 364 lines — stays where its author put it; the contents beside it link to each section on GitHub.

STP Marketing Framework

Process Flow

┌─────────────────────────────────────────────────────────────────────┐
│                    STP Marketing Framework                         │
│                                                                     │
│  ┌──────────────┐    ┌──────────────┐    ┌──────────────────┐      │
│  │  Segmentation │───>│  Targeting   │───>│   Positioning    │      │
│  │  시장세분화    │    │  목표시장선정 │    │   포지셔닝        │      │
│  └──────┬───────┘    └──────┬───────┘    └────────┬─────────┘      │
│         │                   │                     │                 │
│   WHO is out there?   WHO do we serve?    HOW do they see us?      │
│                                                                     │
│  ┌──────┴───────┐    ┌──────┴───────┐    ┌────────┴─────────┐      │
│  │ • Geographic  │    │ • Mass       │    │ • Perceptual Map │      │
│  │ • Demographic │    │ • Differenti │    │ • POP vs POD     │      │
│  │ • Psychograph │    │ • Niche      │    │ • Positioning    │      │
│  │ • Behavioral  │    │ • Micro      │    │   Statement      │      │
│  │ • Firmographic│    │ • One-to-One │    │ • Repositioning  │      │
│  └──────────────┘    └──────────────┘    └──────────────────┘      │
│                                                                     │
│              ──────────> feeds into ──────────>                     │
│                    Marketing Mix (4P)                               │
│              Product · Price · Place · Promotion                    │
└─────────────────────────────────────────────────────────────────────┘

1. Segmentation (시장세분화)

Divide the total market into distinct subgroups that share similar needs, characteristics, or behaviors.

1.1 Segmentation Bases

Geographic (지리적 세분화)
Variable Examples
Region (지역) 수도권, 영남권, 호남권, 충청권
City size (도시규모) 대도시, 중소도시, 농어촌
Climate (기후) 온대, 아열대, 산간
Density (인구밀도) 도심, 교외, 산업단지

Read the full file on GitHub · 364 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 364 lines · 46 tokens per session scan A a227d2a7d1ee

Subscribe to this mod's changes

stp is a skill published in the GitHub repository ironyjk/strategy-frameworks (11 stars, last pushed 4mo ago), licensed MIT. It adds 46 tokens to every session and 4,249 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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