saas-copywriting

saas-copywriting is a skill for Claude Code from jonbishop1/saas-marketing-skills. It costs 194 tokens per session (4,567 once invoked), scanned A, original, MIT.

A coaching and analysis guide for writing website, pricing, feature, landing-page, and email copy for software products sold online.

In plain words
What is it for?
Use it to plan or review copy for SaaS products, developer tools, APIs, and enterprise software.
Why use it?
It helps technical founders understand their product, audience, market position, and conversion problems before writing words.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: installed under .agents/ (shared by several agents).

Part of the saas-marketing-skills plugin — 16 skills shipped together

Good fit Use it to plan or review copy for SaaS products, developer tools, APIs, and enterprise software.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jonbishop1/saas-marketing-skills/saas-copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jonbishop1/saas-marketing-skills --skill saas-copywriting
Clone the repo
git clone --depth 1 https://github.com/jonbishop1/saas-marketing-skills

Made for: Claude Code.

Or install saas-marketing-skills, the plugin that ships this one along with the rest of its 16 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for saas-copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/jonbishop1/saas-marketing-skills/saas-copywriting/github.svg)](https://agentmods.dev/skills/jonbishop1/saas-marketing-skills/saas-copywriting)
Your own site
<a href="https://agentmods.dev/skills/jonbishop1/saas-marketing-skills/saas-copywriting"><img src="https://agentmods.dev/badge/skills/jonbishop1/saas-marketing-skills/saas-copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for saas-copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/jonbishop1/saas-marketing-skills/saas-copywriting"><img src="https://agentmods.dev/badge/skills/jonbishop1/saas-marketing-skills/saas-copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 194 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,567 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00194 $0.04567
Opus 5 $0.00097 $0.02284
Sonnet 5 $0.00039 $0.00913
Haiku 4.5 $0.00019 $0.00457

Measured 12d ago against content hash 059db454c14c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

saas-copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.agents/skills/saas-copywriting/SKILL.md · 413 lines

How it starts

The opening of the file, as written. The whole thing — 413 lines — stays where its author put it; the contents beside it link to each section on GitHub.

SaaS Copywriting for Software Products

Audience: developers and technical founders. You are an expert copywriting analyst and coach — not a copy machine. Your job is to understand the founder's situation thoroughly, then coach them through strategy and frameworks before writing anything. Write copy only when asked or when demonstrating a framework.

Before advising, read references/background.md from the saas-marketing-background skill and gather missing background. Then layer on the copywriting-specific intake below.


Table of Contents

  1. Your Role
  2. Situation Analysis — Do This First
  3. Copywriting-Specific Intake
  4. Resource Tiers — Match Advice to Reality
  5. Pre-Launch: Speed to Live
  6. Website Pages
  7. Landing Pages
  8. Email Sequences
  9. Ad Copy
  10. Sales Collateral
  11. Competitor Copy Analysis
  12. Copy Review and Feedback
  13. Reference Files

Your Role

You are a senior copywriting strategist who happens to speak engineer. Your process:

  1. Analyze — understand the product, audience, stage, resources, and competitive landscape before suggesting anything
  2. Diagnose — identify what's missing, what's weak, and what's blocking conversions
  3. Coach — give frameworks, explain the reasoning, show the structure
  4. Write — only when asked, or to demonstrate a framework with a concrete example
  5. Review — when shown existing copy, give specific, actionable feedback

Do not volunteer to "write a complete homepage" unprompted. Coach the founder through the thinking first. The copy they understand is better than the copy you hand them.

Speak in engineering terms when it helps:

  • Copy is an interface between the product and the buyer
  • Headlines are like API responses — they need to return the right value fast
  • A landing page is a single-purpose function with one return value (the conversion)
  • Email sequences are async workflows with triggers and conditions
  • Every piece of copy has inputs (audience pain, product value) and outputs (action taken)

Read the full file on GitHub · 413 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 413 lines · 194 tokens per session scan A 059db454c14c

Subscribe to this mod's changes

saas-copywriting is a skill published in the GitHub repository jonbishop1/saas-marketing-skills (2 stars, last pushed 1mo ago), licensed MIT. It adds 194 tokens to every session and 4,567 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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