Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add jonbishop1/saas-marketing-skills --skill saas-google-adsgit clone --depth 1 https://github.com/jonbishop1/saas-marketing-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/jonbishop1/saas-marketing-skills/saas-google-ads)<a href="https://agentmods.dev/skills/jonbishop1/saas-marketing-skills/saas-google-ads"><img src="https://agentmods.dev/badge/skills/jonbishop1/saas-marketing-skills/saas-google-ads/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/jonbishop1/saas-marketing-skills/saas-google-ads"><img src="https://agentmods.dev/badge/skills/jonbishop1/saas-marketing-skills/saas-google-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00120 | $0.02297 |
| Opus 5 | $0.00060 | $0.01149 |
| Sonnet 5 | $0.00024 | $0.00459 |
| Haiku 4.5 | $0.00012 | $0.00230 |
Grade A, and why
saas-google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 247 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Google Ads for Software Products
Audience: developers and technical founders. Explain things in engineering terms. Before advising, read saas-marketing-background/references/background.md and gather missing background.
Google Ads — Additional Intake Questions
After gathering shared background, also ask these channel-specific questions:
Keywords
- High-intent terms they're confident about?
- Competitors users might also be evaluating?
- Terms that look relevant but attract the wrong audience?
- What would they search for? (symptoms, tools they use today, category terms)
Google Ads current state
- Ran Google Search Ads before? What worked/didn't?
- Conversion tracking set up and verified?
Google Ads safe defaults (don't ask, just apply):
| Parameter | Default |
|---|---|
| Device | All; -20–30% mobile for B2B |
| Ad schedule | All hours; business hours only for sales-led |
| Budget sizing | Target CPA × 3 minimum daily per campaign |
| Target CPA | Unknown — run Maximize Conversions until baseline established |
| Match types | Phrase + Exact to start; no Broad until 30+ conv/month |
Channel-specific routing:
| Situation | Where to go |
|---|---|
| No tracking set up | Set up tracking in guide.md → Conversion Tracking before anything else |
| Tracking set up, no campaigns | Account setup below → keywords/ads/bidding in guide.md |
| Campaigns running, underperforming | Verify tracking first (guide.md → Tracking) then Optimization section |
| Campaigns profitable, want to scale | guide.md → Scaling |
How Google Search Ads Work
A keyword is not just a search term — it's a signal of buyer intent. The same concept ("api monitoring") searched different ways signals different stages of the buying journey. Your job is to match your spend to the highest-intent signals first.
The auction pipeline:
User query → Auction → Ad Rank → Click → Landing page → Conversion
↑ |
└──────────── Feedback loop (conversion signal) ─────────┘
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 247 lines · 120 tokens per session scan A c443ec66f85d
saas-google-ads is a skill published in the GitHub repository jonbishop1/saas-marketing-skills (2 stars, last pushed 1mo ago), licensed MIT. It adds 120 tokens to every session and 2,297 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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