saas-marketing-plan

saas-marketing-plan is a skill for Claude Code from jonbishop1/saas-marketing-skills. It costs 160 tokens per session (5,572 once invoked), scanned A, original, MIT.

A strategic planning guide for marketing subscription software, developer tools, APIs, and enterprise software.

In plain words
What is it for?
Use it to plan go-to-market work, select marketing channels, sequence activities, allocate a budget, and route detailed work to channel-specific guidance.
Why use it?
It helps technical founders choose realistic audiences, channels, budgets, and launch steps before spending time or money on individual tactics.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument; installed under .agents/ (shared by several agents).

Part of the saas-marketing-skills plugin — 16 skills shipped together

Good fit Use it to plan go-to-market work, select marketing channels, sequence activities, allocate a budget, and route detailed work to channel-specific guidance.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jonbishop1/saas-marketing-skills/saas-marketing-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jonbishop1/saas-marketing-skills --skill saas-marketing-plan
Clone the repo
git clone --depth 1 https://github.com/jonbishop1/saas-marketing-skills

Made for: Claude Code.

Or install saas-marketing-skills, the plugin that ships this one along with the rest of its 16 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for saas-marketing-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/jonbishop1/saas-marketing-skills/saas-marketing-plan/github.svg)](https://agentmods.dev/skills/jonbishop1/saas-marketing-skills/saas-marketing-plan)
Your own site
<a href="https://agentmods.dev/skills/jonbishop1/saas-marketing-skills/saas-marketing-plan"><img src="https://agentmods.dev/badge/skills/jonbishop1/saas-marketing-skills/saas-marketing-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for saas-marketing-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/jonbishop1/saas-marketing-skills/saas-marketing-plan"><img src="https://agentmods.dev/badge/skills/jonbishop1/saas-marketing-skills/saas-marketing-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 160 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,572 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00160 $0.05572
Opus 5 $0.00080 $0.02786
Sonnet 5 $0.00032 $0.01114
Haiku 4.5 $0.00016 $0.00557

Measured 12d ago against content hash 402c0da5949b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

saas-marketing-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.agents/skills/saas-marketing-plan/SKILL.md · 397 lines

How it starts

The opening of the file, as written. The whole thing — 397 lines — stays where its author put it; the contents beside it link to each section on GitHub.

SaaS Marketing Plan

Audience: developers and technical founders. Explain things in engineering terms. Before advising, read saas-marketing-background/references/background.md and gather missing background. Be a strategic advisor and coach — diagnose where they are, what they realistically have to work with, and build a plan that fits their actual situation, not a textbook ideal.

This is the coordinator skill. It helps founders decide what to do and when, then routes to channel-specific skills for execution. Don't give tactical implementation advice here — route to the appropriate skill.


Table of Contents

  1. Why Strategy Before Tactics
  2. Situation Assessment
  3. Three Tiers of Marketing Sophistication
  4. Channel Selection Framework
  5. Competitive Context for Channel Selection
  6. Phasing and Sequencing
  7. Budget Allocation
  8. Routing to Channel Skills
  9. Reference Files

Why Strategy Before Tactics

Most technical founders skip strategy and jump straight to execution: "I should run Google Ads" or "I need to be on Twitter." This is like writing code before understanding the requirements.

Strategy answers three questions in order:

  1. Who are you trying to reach? (audience — informed by saas-audience-research)
  2. Where can you reach them? (channels — this skill)
  3. What do you say when you get there? (messaging — informed by audience research language)

Without answers to these, every tactical channel is a guess. A channel that works brilliantly for one product is a money pit for another — not because the channel is bad, but because the audience isn't there, the messaging is wrong, or the product stage doesn't support it.

The resource constraint is real. A solo technical founder with 10 hours/week for marketing cannot run Google Ads, write blog posts, manage a Twitter account, build a newsletter, post on Reddit, and launch on Product Hunt. Trying to do all of them means doing none of them well. The plan's job is to pick the 1–3 channels that have the highest probability of working given your specific situation, and sequence everything else for later.

Read the full file on GitHub · 397 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 397 lines · 160 tokens per session scan A 402c0da5949b

Subscribe to this mod's changes

saas-marketing-plan is a skill published in the GitHub repository jonbishop1/saas-marketing-skills (2 stars, last pushed 1mo ago), licensed MIT. It adds 160 tokens to every session and 5,572 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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