a-b-testing

a-b-testing is a skill for Claude Code, Codex from LeadMagic/gtm-skills. It costs 66 tokens per session (6,008 once invoked), scanned A, original, MIT.

A guide for planning A/B tests, where two versions of something are compared to see which performs better. It applies testing to messages, channels, landing pages, pricing, and funnel steps, while considering sample size and statistical evidence.

In plain words
What is it for?
Use it to define a test hypothesis, choose success measures, estimate the needed sample size, analyze results, and decide whether to continue, stop, or expand a test.
Why use it?
It reduces decisions based on hunches, small data sets, or short-term noise. It also keeps teams from improving an early metric, such as opens, when later results such as meetings or revenue do not improve.

Skill for Claude CodeCodex

Part of the gtm-skills plugin — 196 skills shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/leadmagic/gtm-skills/a-b-testing
Any agent
npx skills add LeadMagic/gtm-skills --skill a-b-testing
Clone the repo
git clone --depth 1 https://github.com/LeadMagic/gtm-skills

Made for: Claude Code, Codex.

Or install gtm-skills, the plugin that ships this one along with the rest of its 196 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for a-b-testing

README.md
[![agentmods](https://agentmods.dev/badge/skills/leadmagic/gtm-skills/a-b-testing.svg)](https://agentmods.dev/skills/leadmagic/gtm-skills/a-b-testing)
Your own site
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/a-b-testing"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/a-b-testing.svg" alt="Measured on agentmods" height="20"></a>
Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 6,008 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00066 $0.06008
Opus 5 $0.00033 $0.03004
Sonnet 5 $0.00013 $0.01202
Haiku 4.5 $0.00007 $0.00601

Measured today against content hash 6e07c57872a7, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

a-b-testing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/check-output.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/analytics/a-b-testing/SKILL.md · 392 lines

How it starts

The opening of the file, as written. The whole thing — 392 lines — stays where its author put it; the contents beside it link to each section on GitHub.

A/B Testing

Overview

A/B Testing brings experimental rigor to GTM optimization. The core principle: most "optimizations" are guesswork dressed as strategy. Teams change subject lines because someone "feels" they're better, rewrite copy based on a single positive reply, or abandon channels because of one bad week. This skill prevents the waste of optimizing based on noise rather than signal.

The non-obvious rule: statistical significance is necessary but insufficient. A statistically significant 10% improvement in open rate that produces 0% more meetings is a distraction. Optimize for downstream revenue metrics — reply rate, meeting rate, conversion rate — not vanity metrics. Every test must trace its impact through the full funnel.

This skill produces: an Experiment Design Document with hypothesis, success metrics, power analysis, and methodology; a prioritized ICE/PIE test backlog; a 30/60/90-day testing roadmap; and a Results Analysis Report with statistical tests, confidence intervals, and scale/stop/kill recommendations.

When to Use

  • User says "A/B test" or "split test" → activate this skill
  • User mentions "test subject lines" or "test email copy" → use for experimental design
  • User asks "is this statistically significant" or "what sample size do I need" → activate for statistical guidance
  • User says "experiment design" or "test plan" → use this skill
  • User asks "how do I prioritize tests" or "what should I test next" → use ICE/PIE scoring
  • User mentions "testing roadmap" or "experiment cadence" → plan the roadmap
  • Trigger phrases: A/B testing, split testing, experiment, statistical significance, confidence interval, sample size, test variant, control group, multivariate test

Do NOT use for:

  • Analyzing existing campaign performance without test design → use campaign-analytics
  • Writing copy variants → use cold-email-copywriting (run after this skill for variant creation)
  • General campaign analytics and benchmarking → use campaign-analytics
  • Setting up sequences or cadences → use cold-email-strategy
  • Landing page CRO (broader scope) → use landing-pages

Read the full file on GitHub · 392 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed 6e07c57872a7
  2. 4d ago First seen · 392 lines · 66 tokens per session scan A 263ff164ae97

Subscribe to this mod's changes

a-b-testing is a skill published in the GitHub repository LeadMagic/gtm-skills (46 stars, last pushed 2d ago), licensed MIT. It adds 66 tokens to every session and 6,008 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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