social-media-strategy

social-media-strategy is a skill for Claude Code from LeadMagic/gtm-skills. It costs 106 tokens per session (1,820 once invoked), scanned A, original, MIT.

A strategy guide for B2B social media, meaning social marketing between businesses. It covers LinkedIn and X/Twitter content, posting schedules, engagement methods, formats, sizing, and platform-specific practices.

In plain words
What is it for?
Use it to plan social strategies, LinkedIn posts, X/Twitter activity, content calendars, engagement improvements, and platform-sized content.
Why use it?
It helps turn a general social presence into a structured plan for building trust and starting relevant business conversations.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions Claude Code; mentions Codex; mentions Gemini CLI.

Part of the gtm-skills plugin — 196 skills shipped together

Good fit Use it to plan social strategies, LinkedIn posts, X/Twitter activity, content calendars, engagement improvements, and platform-sized content.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/leadmagic/gtm-skills/social-media-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add LeadMagic/gtm-skills --skill social-media-strategy
Clone the repo
git clone --depth 1 https://github.com/LeadMagic/gtm-skills

Made for: Claude Code.

Or install gtm-skills, the plugin that ships this one along with the rest of its 196 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for social-media-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/leadmagic/gtm-skills/social-media-strategy/github.svg)](https://agentmods.dev/skills/leadmagic/gtm-skills/social-media-strategy)
Your own site
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/social-media-strategy"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/social-media-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for social-media-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/social-media-strategy"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/social-media-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 106 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,820 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00106 $0.01820
Opus 5 $0.00053 $0.00910
Sonnet 5 $0.00021 $0.00364
Haiku 4.5 $0.00011 $0.00182

Measured 7d ago against content hash 889b5a39262c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

social-media-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/check-output.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/creative/social-media-strategy/SKILL.md · 164 lines

How it starts

The opening of the file, as written. The whole thing — 164 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Social Media Strategy

Overview

Social media for B2B is not about going viral — it's about being the first person your ICP thinks of when they have a problem. Every post should build trust, demonstrate expertise, or start a conversation. This skill covers platform-specific strategy, content formats, sizing guides, and engagement tactics for LinkedIn (primary B2B channel) and X/Twitter (secondary).

When to Use

  • "Build a social media strategy"
  • "Plan LinkedIn content"
  • "What should I post?"
  • "Social media image sizes"
  • "Increase engagement on LinkedIn"
  • "Content calendar for social"

Authoritative Foundations

  • Charlie Hills — social media strategy frameworks for B2B. Multi-channel content distribution. Personal brand as growth lever.
  • Brendan Gahan — creator economy and social engagement. Community over audience.
  • Richard van der Blom (Just Connecting) — Algorithm Insights Report — rewards: dwell time + completion rate, comment threads (especially author replies), saves, native documents (carousels). Punishes: external links in post body, hashtag stuffing (posts without hashtags now outperform by 5-10%), 5+ person tags, over-posting (>1/day), AI-sounding text. Full data and format rankings → linkedin-algorithm.
  • Jessie Lizak (Reveting) — weekly LinkedIn Live as anchor content; repurpose into clips, carousels, and feed posts. → linkedin-live-strategy.

Step-by-Step Process

Phase 1: Platform Selection

Platform Best For Post Cadence Content Types
LinkedIn B2B thought leadership, trust-building 3-5x/week Text posts, carousels, polls, video
X/Twitter Real-time commentary, community 1-3x/day Threads, short posts, replies
YouTube Long-form education, demos 1-2x/week Tutorials, interviews, case studies
TikTok/Reels Brand awareness, younger audience 3-5x/week Short-form video, trends

Phase 2: LinkedIn Content Strategy

Content mix: 40% insights from your work, 30% reactions to industry news, 20% personal stories/lessons, 10% promotion. Never: 100% company content. Best formats per van der Blom's 2026 data: document carousels (top reach ~1.39x and engagement ~6.6%), image + text (volume workhorse), short sharp text posts (under 600 characters trending up). See linkedin-algorithm for the full ranking.

Read the full file on GitHub · 164 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago Changed 889b5a39262c
  2. 11d ago First seen · 164 lines · 106 tokens per session scan A 5e1a57abb499

Subscribe to this mod's changes

social-media-strategy is a skill published in the GitHub repository LeadMagic/gtm-skills (49 stars, last pushed 3d ago), licensed MIT. It adds 106 tokens to every session and 1,820 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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