defining-product-vision

Defining Product Vision

Scope

Covers

• Defining or refreshing a product vision (5–10 year future state)
• Writing a vision statement + short vision narrative (concrete, not a tagline)
• Translating vision into pillars and strategic choices (what we will/won’t do)
• Packaging a “Product Vision Pack” leaders and teams can use as a decision tie-breaker

When to use

• “We need a real product vision (not a slogan).”
• “Leadership isn’t aligned on where the product is going.”
• “Write a vision statement + one-pager for the next 5–10 years.”
• “Bridge our mission to strategy and planning.”
• “We have a big technology vision—what’s the user-friendly product form factor?”

When NOT to use

• You only need a marketing tagline or positioning copy (do marketing/copywriting instead).
• You need a detailed product strategy doc, roadmap, or OKRs after vision is already aligned (use those downstream skills).
• You don’t have even a rough target customer/problem hypothesis (do discovery/research first; use problem-definition).
• You’re choosing metrics/measurement before agreeing on the future state (use writing-north-star-metrics after this skill).
• You need to prioritize what to build next against an existing vision (use prioritizing-roadmap).
• You need an AI-specific or company-wide product strategy, not a vision statement (use ai-product-strategy).

Inputs

Minimum required

• Product (what it is today) + target customer segment(s)
• The potent user problem / job-to-be-done the vision is grounded in
• Time horizon (default: 5–10 years)
• Mission / higher-level purpose (or executive intent)
• Constraints (what must remain true: trust, safety, margin, compliance, etc.)
• Stakeholders who must align (roles/names)

Missing-info strategy

• Ask up to 5 questions from references/INTAKE.md.
• If answers aren’t available, proceed with clearly labeled assumptions and provide 2–3 vision options.

Outputs (deliverables)

Produce a Product Vision Pack in Markdown (in-chat; or as files if requested):