launch-marketing

Launch Marketing

Scope

Covers

• Turning a launch (product/feature/company) into a clear message + hook people will repeat
• Choosing a launch motion (e.g., exclusive PR, community, email, social, partners) and sequencing it
• Building an asset plan (landing page, announcement copy, visuals, press kit) and a day-of runbook
• Creating internal readiness (sales/support talk track, FAQs, objections) so teams know what to do with the launch
• Designing a high-volume experiment plan to find what “sticks” and then double down

When to use

• “Create a launch marketing plan / GTM launch plan for a feature.”
• “Draft the launch brief, messaging, and a channel plan.”
• “Write a press pitch and outreach plan (exclusive vs broad).”
• “We need internal enablement for sales/support for the launch.”
• “We’re launching soon—give us a day-of checklist and measurement plan.”

When NOT to use

• You don’t know who it’s for or what you’re positioning against (use positioning-messaging first).
• You need an engineering rollout/rollback plan, incident plan, or release gating (use shipping-products).
• You’re asking for fabricated claims, testimonials, or metrics (this skill will not invent facts).
• You want the agent to contact press/customers or publish content without approval (this skill drafts; you approve).
• You need an ongoing content program, editorial calendar, and SEO strategy beyond the launch window (use content-marketing).
• You need a sustained journalist relationship and outreach tracking program, not a single launch pitch (use media-relations).

Inputs

Minimum required

• What’s launching (product/feature/company) + what changed (1–3 sentences)
• Target audience/ICP (who should care) + top use case
• Launch goal (awareness, signups, revenue, activation, fundraising) + success metric(s)
• Timeline (target date/window; any hard deadlines)
• Proof points available (demo, screenshots, customer quotes, metrics) + what is still TBD
• Constraints (legal/compliance, privacy, brand voice, approvals, embargo/exclusive constraints)