media-relations

media-relations is a skill for Claude Code, Codex from liqiongyu/lenny_skills_plus. It costs 21 tokens per session (2,297 once invoked), scanned A, original, Apache-2.0.

A guide for getting journalists to cover an announcement, from finding relevant reporters to preparing pitches and interviews.

In plain words
What is it for?
It helps build a media list, write pitch emails, plan an exclusive or embargo, prepare a spokesperson, and track outreach.
Why use it?
It removes the guesswork from deciding who to contact, what to say, and when to follow up. It also helps turn an announcement into a clear reason for coverage.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps build a media list, write pitch emails, plan an exclusive or embargo, prepare a spokesperson, and track outreach.

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Install with agentmods
npx agentmods add skills/liqiongyu/lenny_skills_plus/media-relations
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add liqiongyu/lenny_skills_plus --skill media-relations
Clone the repo
git clone --depth 1 https://github.com/liqiongyu/lenny_skills_plus

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for media-relations

README.md
[![agentmods](https://agentmods.dev/badge/skills/liqiongyu/lenny_skills_plus/media-relations/github.svg)](https://agentmods.dev/skills/liqiongyu/lenny_skills_plus/media-relations)
Your own site
<a href="https://agentmods.dev/skills/liqiongyu/lenny_skills_plus/media-relations"><img src="https://agentmods.dev/badge/skills/liqiongyu/lenny_skills_plus/media-relations/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for media-relations

Your own site · 80×15
<a href="https://agentmods.dev/skills/liqiongyu/lenny_skills_plus/media-relations"><img src="https://agentmods.dev/badge/skills/liqiongyu/lenny_skills_plus/media-relations.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 21 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,297 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00021 $0.02297
Opus 5 $0.00010 $0.01149
Sonnet 5 $0.00004 $0.00459
Haiku 4.5 $0.00002 $0.00230

Measured 12d ago against content hash 292cd8ae060c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

media-relations scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/media-relations/SKILL.md · 144 lines

How it starts

The opening of the file, as written. The whole thing — 144 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Media Relations

Scope

Covers

  • Turning an announcement into a newsworthy angle (“what’s new” + “why now” + proof)
  • Building a targeted media list (outlets + reporters + freelancers) with tiers and pitch angles
  • Designing an exclusive/embargo strategy (staggered outreach, clear offer, fallback plan)
  • Preparing a lightweight pitch kit (email templates, press materials checklist, media FAQ)
  • Running an outreach + follow-up cadence with a tracker
  • Managing interview scheduling + spokesperson prep and post-coverage follow-up

When to use

  • “Build a media list and pitch journalists for our launch/announcement.”
  • “We want to offer an exclusive (or embargo). Help us plan and execute outreach.”
  • “Write press pitch emails and a follow-up cadence.”
  • “Prep our spokesperson for a reporter interview and create a media FAQ.”

When NOT to use

  • You’re handling crisis comms, reputational incidents, or legal emergencies (use a crisis-comms workflow with legal/PR lead).
  • You don’t have a real “news peg” yet (first do positioning/messaging or an announcement brief).
  • You want guaranteed coverage, placements, or paid distribution (this is earned media; outcomes aren’t guaranteed).
  • You need regulated claims review (medical/legal/financial) and can’t provide an approval path.
  • You need a full launch campaign with channel plan, internal readiness, and day-of runbook (use launch-marketing; it includes a PR outreach kit).
  • You want a brand story or founder narrative for your website/deck, not a press pitch (use brand-storytelling).
  • You want to build an online community or ambassador program, not pitch journalists (use community-building).

Inputs

Minimum required

  • What’s happening: announcement type + what’s new (2–5 bullets)
  • Timing: desired publish window, embargo constraints (if any)
  • Audience: who you want to reach and where they get information
  • Proof: metrics, customer examples, demo links, screenshots, credible specifics (or placeholders)
  • Spokesperson: who can talk + availability constraints
  • Guardrails: what cannot be shared publicly; any legal/compliance requirements

Read the full file on GitHub · 144 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 144 lines · 21 tokens per session scan A 292cd8ae060c

Subscribe to this mod's changes

media-relations is a skill published in the GitHub repository liqiongyu/lenny_skills_plus (52 stars, last pushed 3mo ago), licensed Apache-2.0. It adds 21 tokens to every session and 2,297 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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