Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add liqiongyu/lenny_skills_plus --skill positioning-messaginggit clone --depth 1 https://github.com/liqiongyu/lenny_skills_plusWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/liqiongyu/lenny_skills_plus/positioning-messaging)<a href="https://agentmods.dev/skills/liqiongyu/lenny_skills_plus/positioning-messaging"><img src="https://agentmods.dev/badge/skills/liqiongyu/lenny_skills_plus/positioning-messaging/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/liqiongyu/lenny_skills_plus/positioning-messaging"><img src="https://agentmods.dev/badge/skills/liqiongyu/lenny_skills_plus/positioning-messaging.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00026 | $0.01965 |
| Opus 5 | $0.00013 | $0.00983 |
| Sonnet 5 | $0.00005 | $0.00393 |
| Haiku 4.5 | $0.00003 | $0.00197 |
Grade A, and why
positioning-messaging scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 138 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Positioning & Messaging
Scope
Covers
- Positioning (category, ICP, differentiation, “against what alternative”)
- Messaging hierarchy (core message + pillars + proof)
- Value proposition + copy primitives (one-liner, tagline, headline/subhead, elevator pitch)
- Channel adaptation (website, sales, press pattern-matching)
- Lightweight message validation plan
When to use
- “We need clearer positioning and messaging.”
- “Rewrite our value prop / one-liner / tagline / homepage hero.”
- “People don’t ‘get it’—pipeline is sluggish and sales keeps re-explaining.”
- “Create a messaging hierarchy and proof points for .”
- “Give me 5 headline/tagline options that fit our positioning.”
When NOT to use
- You need to decide what to build (use a problem definition / strategy workflow first)
- You need a full brand identity system (visual identity guidelines, logo, UI kit)
- You need only copyediting/tone-polish of existing copy with no positioning change
- You don’t have (or refuse to assume) an ICP/use case and “alternative” to position against
- You need a deep competitive landscape analysis before positioning (use
competitive-analysis) - You want to craft a brand narrative, origin story, or thought leadership content (use
brand-storytelling) - You need to set or change your pricing and packaging structure (use
pricing-strategy) - You’re planning a launch campaign with channels, timeline, and assets (use
launch-marketing)
Inputs
Minimum required
- Product: what it is + what it does (1–3 sentences)
- Target audience (ICP/persona) and primary use case / job-to-be-done
- Primary alternative(s): status quo, competitor, internal build, agency, manual workaround
- Differentiators + proof (features, results, customer quotes, credibility signals)
- Primary surface(s): website hero, sales pitch, deck, ads, press, app onboarding
- Constraints: tone/voice, compliance/claims, taboo words, time box
Missing-info strategy
- Ask up to 5 questions from references/INTAKE.md.
- If answers aren’t available, proceed with explicit assumptions and label unknowns. Provide 2–3 alternate positioning directions if uncertainty is high.
What ships with it
13 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
- eval/eval_config.json 917 B
- eval/SHOWCASE.md 5.5 KB
- eval/with_skill.md 27 KB
- eval/without_skill.md 14 KB
- README.md 1.8 KB
- references/CHECKLISTS.md 2.2 KB
- references/EXAMPLES.md 1.5 KB
- references/INTAKE.md 1.6 KB
- references/RUBRIC.md 2.9 KB
- references/SOURCE_SUMMARY.md 1.8 KB
- references/TEMPLATES.md 3.1 KB
- references/WORKFLOW.md 3.2 KB
- skillpack.json 378 B
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 11d ago First seen · 138 lines · 26 tokens per session scan A 3885d28a59c3
positioning-messaging is a skill published in the GitHub repository liqiongyu/lenny_skills_plus (52 stars, last pushed 3mo ago), licensed Apache-2.0. It adds 26 tokens to every session and 1,965 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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