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ad-fatigue-check

ad-fatigue-check is a skill for Claude Code from logly/mureo. It costs 157 tokens per session (4,584 once invoked), scanned A, original, Apache-2.0.

An ad-analysis workflow that checks active ads for creative fatigue, meaning people may be seeing the same ad too often and responding to it less.

In plain words
What is it for?
Scoring ads as FATIGUED, WATCH, or FRESH and passing evidence to a creative-refresh process.
Why use it?
It helps identify ads where rising exposure, falling click-through rate, or changing cost may signal that the creative needs attention.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions Claude Code.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_.

Part of the mureo plugin — 27 skills, 1 MCP server shipped together

not rated 43repo changed 4d ago A scan SkillSpector: pass 157 tokens original Apache-2.0

Good fit Scoring ads as FATIGUED, WATCH, or FRESH and passing evidence to a creative-refresh process.

Compare 6 skills from other repositories ↓
View source ↗ logly/mureo mureo.io
Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/logly/mureo
agentmods
npx agentmods add skills/logly/mureo/ad-fatigue-check

Made for: Claude Code.

Or install mureo, the plugin that ships this one along with the rest of its 27 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-fatigue-check

README.md
[![agentmods](https://agentmods.dev/badge/skills/logly/mureo/ad-fatigue-check.svg)](https://agentmods.dev/skills/logly/mureo/ad-fatigue-check)
Your own site
<a href="https://agentmods.dev/skills/logly/mureo/ad-fatigue-check"><img src="https://agentmods.dev/badge/skills/logly/mureo/ad-fatigue-check.svg" alt="Measured on agentmods" height="20"></a>
Per session 157 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,584 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00157 $0.04584
Opus 5 $0.00078 $0.02292
Sonnet 5 $0.00031 $0.00917
Haiku 4.5 $0.00016 $0.00458

Measured 4d ago against content hash 5a7257a2a0cd, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

ad-fatigue-check scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

mureo/_data/skills/ad-fatigue-check/SKILL.md · 92 lines

How it starts

The opening of the file, as written. The whole thing — 92 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Fatigue Check

PREREQUISITE: Read ../_mureo-shared/SKILL.md for auth, security rules, output format, and Tool Selection (Read/Write on Code, mureo_strategy_* / mureo_state_* MCP on Desktop / Cowork).

Find the ads whose audience has seen them too many times. Creative fatigue is a slow leak — the same creative keeps spending while frequency climbs, CTR erodes, and CPM drifts up as the algorithm works harder to place a tiring ad. This skill reads active ads per platform, measures the fatigue signals the tools genuinely expose, scores each ad against documented thresholds (with noise guards so a single slow day never triggers a rotation), and hands the fatigued ones to a creative refresh with the evidence attached.

Prerequisites

  • STRATEGY.md and STATE.json must exist (run the onboard skill first)

Steps

Before you start: Run the Diagnostic preamble from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions.

  1. Establish today: call mureo_state_get first, on every host (including Claude Code, where you would otherwise Read the file) and take server_now from its response — ISO 8601 with UTC offset, e.g. 2026-07-28T10:12:33+09:00. Its date is the only source of the current date for this run: the observation_due you write in step 9 is server_now's date + 14 days. (The week-over-week windows in step 3 are platform-side period tokens — last_7d / LAST_7_DAYS — so the platform resolves those against its own clock; do not hand-build date ranges for them.) Do not shell out (this skill must run in Bash-less headless hosts) and do not read the date off STATE.json — last_synced_at, reports.*.period and action_log timestamps are history, never evidence of what day it is now. Never write server_now into STATE.json: it is a response field, and a persisted copy becomes tomorrow's stale "today".

  2. Load context: Read STRATEGY.md (Goals, Operation Mode) and STATE.json. Note any learning insights about fatigue thresholds — a VALIDATED insight ("this account tolerates frequency 5 before CTR drops") overrides the default rubric in step 4.

Read the full file on GitHub · 92 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago Changed 5a7257a2a0cd
  2. 8d ago First seen · 92 lines · 157 tokens per session scan A 5f0e63ef16eb

Subscribe to this mod's changes

ad-fatigue-check is a skill published in the GitHub repository logly/mureo (43 stars, last pushed 5d ago), licensed Apache-2.0. It adds 157 tokens to every session and 4,584 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Analytics and metricsMarketing and SEOadvertisingai-agentscligoogle-adsmarketingmcp
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