audience-review

Audience Review

PREREQUISITE: Read ../_mureo-shared/SKILL.md for auth, security rules, output format, and Tool Selection (Read/Write on Code, mureo_strategy_* / mureo_state_* MCP on Desktop / Cowork).

Reconcile who you say you want (the STRATEGY.md Persona / Target Audience) with who you are actually paying to reach (the live targeting and the segments where spend lands). Accounts drift: a broad audience quietly spends on a segment the Persona excludes, a placement like Audience Network burns budget with zero conversions, or the Persona implies a lookalike that was never built. This skill inventories current targeting, scores performance by segment, flags the mismatches, and proposes Persona-anchored changes.

Prerequisites

• STRATEGY.md and STATE.json must exist (run the onboard skill first)

Steps

Before you start: Run the Diagnostic preamble from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions.

1. Establish today: call mureo_state_get first, on every host (including Claude Code, where you would otherwise Read the file) and take server_now from its response — ISO 8601 with UTC offset, e.g. 2026-07-28T10:12:33+09:00. Its date is the only source of the current date for this run: the observation_due you write in step 10 is server_now's date + 14 days. Do not shell out (this skill must run in Bash-less headless hosts) and do not read the date off STATE.json — last_synced_at, reports.*.period and action_log timestamps are history, never evidence of what day it is now. Never write server_now into STATE.json: it is a response field, and a persisted copy becomes tomorrow's stale "today".

2. Load context: Read STRATEGY.md — especially the Persona and Target Audience (age, gender, interests, geography, device intent, exclusions the Persona implies) and each Goal's success metric — and STATE.json. The Persona is the yardstick for every judgement below; if STRATEGY.md has no Persona, say so and offer to capture one via /onboard rather than inventing demographics.