abm-campaign-builder

abm-campaign-builder is a skill for Claude Code from matellez/claude-skills. It costs 154 tokens per session (1,666 once invoked), scanned A, original, MIT.

A guide for planning account-based marketing, where a company chooses specific businesses as targets and coordinates marketing and sales around them.

In plain words
What is it for?
Use it to build or improve campaigns aimed at named companies, especially enterprise accounts, and to plan how marketing and sales work together.
Why use it?
It helps turn a target-account list into an organized program instead of disconnected outreach. It covers account selection, grouping targets, channels, sales handoff, and measurement.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it to build or improve campaigns aimed at named companies, especially enterprise accounts, and to plan how marketing and sales work together.

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Install with agentmods
npx agentmods add skills/matellez/claude-skills/abm-campaign-builder
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add matellez/claude-skills --skill abm-campaign-builder
Clone the repo
git clone --depth 1 https://github.com/matellez/claude-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for abm-campaign-builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/matellez/claude-skills/abm-campaign-builder/github.svg)](https://agentmods.dev/skills/matellez/claude-skills/abm-campaign-builder)
Your own site
<a href="https://agentmods.dev/skills/matellez/claude-skills/abm-campaign-builder"><img src="https://agentmods.dev/badge/skills/matellez/claude-skills/abm-campaign-builder/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for abm-campaign-builder

Your own site · 80×15
<a href="https://agentmods.dev/skills/matellez/claude-skills/abm-campaign-builder"><img src="https://agentmods.dev/badge/skills/matellez/claude-skills/abm-campaign-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 154 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,666 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00154 $0.01666
Opus 5 $0.00077 $0.00833
Sonnet 5 $0.00031 $0.00333
Haiku 4.5 $0.00015 $0.00167

Measured 12d ago against content hash bd04f1da9085, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

abm-campaign-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

revops/abm-campaign-builder/SKILL.md · 216 lines

How it starts

The opening of the file, as written. The whole thing — 216 lines — stays where its author put it; the contents beside it link to each section on GitHub.

ABM Campaign Builder: Account-Based Marketing Program Design

This skill builds a structured ABM program from account selection through to sales-marketing coordination and measurement. It treats ABM as a systems problem: the account list, the tier structure, the channel mix, and the sales handoff all have to work together or the program produces activity without pipeline.


HOW TO SET UP THIS SKILL

Ask the user for the following context before proceeding:

  • What product or service are they selling and to whom
  • Average deal size and target company size range
  • Whether they have an existing account list or are building one
  • How many accounts they are targeting (rough number)
  • What sales and marketing resources are available to run the program
  • Whether they have intent data, a CRM, or marketing automation

If they have an existing program, ask what is and is not working before redesigning it.


The ABM Program Framework

A functional ABM program has five components. Build all five or the program will not hold together.


Component 1: Account selection and list building

This is where most ABM programs fail. The account list is built from gut feel or a spreadsheet of logos someone wants to land, rather than from data about which accounts are most likely to buy.

How to build the right list:

Start with closed-won data. Look at the last 12-24 months of deals that closed and identify the patterns: company size, industry vertical, tech stack, growth stage, geography, and buyer persona. That is your ICP. Accounts that match that pattern are the highest-probability targets.

Layer in intent data if available. Accounts that match the ICP and are showing buying signals (researching relevant topics, visiting competitor sites, hiring for roles that indicate a relevant initiative) are the highest-priority targets.

Filter by sales capacity. An ABM list is only as good as the coverage behind it. If sales can genuinely work 50 accounts at a time, the list should be 50 accounts, not 500.

Read the full file on GitHub · 216 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 216 lines · 154 tokens per session scan A bd04f1da9085

Subscribe to this mod's changes

abm-campaign-builder is a skill published in the GitHub repository matellez/claude-skills (4 stars, last pushed 5mo ago), licensed MIT. It adds 154 tokens to every session and 1,666 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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