Generates account research briefs, personalized outreach sequences, persona-specific talk tracks, and objection handling frameworks for B2B SaaS BDR teams. Use when preparing BDR outreach for target accounts, building prospecting sequences, creating call scripts, developing objection responses, onboarding new BDRs, or…
Generates and maintains competitive battlecards from win/loss data, competitor intel, G2 reviews, and sales feedback. Use when building battlecards for a specific competitor, updating existing battlecards with new intel, preparing BDRs or AEs for competitive deals, analyzing win/loss patterns against a competitor, or…
Generates standard operating procedures for B2B SaaS marketing operations: campaign naming conventions, UTM governance, tool administration, workflow QA, data hygiene, lead routing, and incident response playbooks. Use when setting up or auditing marketing ops processes, onboarding a new marketing ops hire…
AUTO-TRIGGER: Apply this skill when the user is preparing to present findings, recommendations, or results to a consulting client. Trigger phrases include: "presenting to my client," "client readout," "how do I present what I found," "delivering findings," "presenting my recommendations," "the client meeting is this…
AUTO-TRIGGER: Apply this skill when the user is managing a small team of two to six direct reports in a marketing, demand gen, or RevOps function. Trigger phrases include: "my team," "one of my reps," "direct report," "someone on my team is struggling," "how do I give feedback," "my one-on-ones aren't working," "I…
Operates a human-reviewed social listening workflow that finds public customer pain, buying intent, product questions, competitor frustration, and unmet demand; routes risk; drafts governed A/B responses; and learns from observed outcomes. Use for social listening, demand-signal monitoring, public conversation…
Pain Signal Profile (PSP) builder for B2B operators. Translates public, recent, verifiable signals (job posts, funding rounds, leadership changes, product launches, pricing changes, hiring patterns) into the felt operational pain that drives buying decisions — and then into the EVP that speaks to it. Anchors every…
Step-by-step construction of a Pain Signal Profile for a specific ICP segment. Walks operator through the 5 components (signal, pain, timing, role, vocabulary), validates each, and produces a structured PSP doc. Loaded by the main psp skill when the user wants to build a PSP from scratch.
First-run interactive setup for the PSP skill pack. Walks the operator through brand-config.json (ICP precision, exclusion criteria, signal sources) and SOUL.md (buyer vocabulary, stories, the 11am-Tuesday moment) in 15 minutes. Refuses to let the operator skip — generic PSP output is worse than no PSP. Loaded…