marketing-qbr

marketing-qbr is a skill for Claude Code from matellez/claude-skills. It costs 235 tokens per session (2,927 once invoked), scanned A, original, MIT.

A guide for presenting quarterly marketing results to company leaders. A quarterly business review, or QBR, is a meeting about what marketing achieved, what drove the results, and what should happen next.

In plain words
What is it for?
Use it to prepare the numbers, explain performance, answer executive questions, and shape the discussion around decisions and business outcomes.
Why use it?
It helps connect marketing activity to pipeline and revenue instead of presenting disconnected statistics. It is also for explaining weak results clearly and defending a practical next-quarter plan.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it to prepare the numbers, explain performance, answer executive questions, and shape the discussion around decisions and business outcomes.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/matellez/claude-skills/marketing-qbr
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add matellez/claude-skills --skill marketing-qbr
Clone the repo
git clone --depth 1 https://github.com/matellez/claude-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-qbr

README.md
[![agentmods](https://agentmods.dev/badge/skills/matellez/claude-skills/marketing-qbr/github.svg)](https://agentmods.dev/skills/matellez/claude-skills/marketing-qbr)
Your own site
<a href="https://agentmods.dev/skills/matellez/claude-skills/marketing-qbr"><img src="https://agentmods.dev/badge/skills/matellez/claude-skills/marketing-qbr/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-qbr

Your own site · 80×15
<a href="https://agentmods.dev/skills/matellez/claude-skills/marketing-qbr"><img src="https://agentmods.dev/badge/skills/matellez/claude-skills/marketing-qbr.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 235 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,927 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00235 $0.02927
Opus 5 $0.00118 $0.01463
Sonnet 5 $0.00047 $0.00585
Haiku 4.5 $0.00023 $0.00293

Measured 11d ago against content hash de22138c2716, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

marketing-qbr scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

leadership/marketing-qbr/SKILL.md · 334 lines

How it starts

The opening of the file, as written. The whole thing — 334 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing QBR: The Quarterly Accountability Conversation That Builds or Erodes Credibility

This skill prepares a demand gen or RevOps Director to present quarterly marketing performance to executive leadership in a way that builds credibility, connects activity to business outcomes, and controls the narrative around results, including the quarters when results were below expectations.

The marketing QBR is not a reporting exercise. It is a credibility exercise. The CEO and CRO are not learning what happened from your QBR. They already know the pipeline number and the revenue number. What they are evaluating is whether you understand what drove those numbers, whether you can identify what is and is not working, and whether you have a clear-eyed plan for the next quarter. A Director who presents data confidently is worth less than a Director who demonstrates judgment about what the data means.


HOW TO SET UP THIS SKILL

Provide:

  • Last quarter's key metrics: pipeline generated, pipeline contribution to revenue, CPL by channel, MQL to SQL conversion rate, any other metrics your leadership team follows
  • Targets for the same metrics: what you committed to and what you delivered
  • The programs that drove the most significant results, positive or negative
  • Whether the quarter hit, missed, or exceeded expectations
  • What leadership is currently most focused on: pipeline, revenue attribution, spend efficiency, or specific channels
  • Any contested or sensitive items: attribution disputes, programs that underperformed, budget that was spent without clear return

The Structural Mistake Most Marketing QBRs Make

The default QBR structure is: here is what we did, here is what we measured, here is what it produced. This structure puts leadership in the position of drawing their own conclusions from your data. They will draw conclusions that reflect their priors, not your analysis. If the CRO already suspects that paid LinkedIn is a waste of budget, presenting LinkedIn metrics without context gives them evidence for the conclusion they already hold.

Read the full file on GitHub · 334 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 334 lines · 235 tokens per session scan A de22138c2716

Subscribe to this mod's changes

marketing-qbr is a skill published in the GitHub repository matellez/claude-skills (4 stars, last pushed 5mo ago), licensed MIT. It adds 235 tokens to every session and 2,927 once invoked, about $0.0012 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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