positioning

positioning is a skill for Claude Code from matteotitta/genesys-skills. It costs 21 tokens per session (2,371 once invoked), scanned A, original, MIT.

A strategy for explaining what a business is, who it serves, and why it is different. It combines customer, competitor, and brand information into a clear market position.

In plain words
What is it for?
Choosing a market category or problem focus, defining differentiators, comparing positioning options, and writing a positioning statement.
Why use it?
It helps resolve confusing product explanations, unclear differentiation, and uncertainty about serving a broad or narrow audience. It gives the company a statement that people can understand quickly.

Skill for Claude Code

Written for Claude Code: effort in frontmatter.

Good fit Choosing a market category or problem focus, defining differentiators, comparing positioning options, and writing a positioning statement.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/matteotitta/genesys-skills/positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add matteotitta/genesys-skills --skill positioning
Clone the repo
git clone --depth 1 https://github.com/matteotitta/genesys-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/matteotitta/genesys-skills/positioning/github.svg)](https://agentmods.dev/skills/matteotitta/genesys-skills/positioning)
Your own site
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/positioning"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/matteotitta/genesys-skills/positioning"><img src="https://agentmods.dev/badge/skills/matteotitta/genesys-skills/positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 21 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,371 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00021 $0.02371
Opus 5 $0.00010 $0.01185
Sonnet 5 $0.00004 $0.00474
Haiku 4.5 $0.00002 $0.00237

Measured 9d ago against content hash 344951eb7d34, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/primitives/product-marketing/strategy/positioning/SKILL.md · 146 lines

How it starts

The opening of the file, as written. The whole thing — 146 lines — stays where its author put it; the contents beside it link to each section on GitHub.

B2B positioning strategy

Develop clear, defensible positioning for B2B SaaS products. Synthesizes ICP + competitor + brand context into a binary strategy choice (category vs problem), primary/secondary anchors, defensible differentiators, and a positioning statement that survives the 5-second clarity test.

When to run

Invoke when the user says:

  • "Help me position [product/company]" / "Positioning strategy for [company]"
  • "What category should we be in?" / "How do I differentiate from [competitor]?"
  • "Our homepage isn't converting" / "Our messaging is confusing"
  • "Should we niche down or go broad?" / "How do I explain what we do?"
  • "Multi-product positioning help"
  • "Give me positioning options / scenarios" / "What are the decisions to make on positioning?" → scenarios mode (N fully-worked bets + canvas + recommended pick)

Do NOT invoke when:

  • User wants landing page copy directly → landing-page-copy
  • User wants full messaging library → product-messaging (run after positioning)
  • User wants competitor research only → competitor-research
  • User wants ICP research only → icp-behavioural

Workflow sequences:

  • Greenfield: positioning → product-messaging → landing-page-copy
  • Research-informed: icp-behavioural → competitor-research → positioning → product-messaging
  • Audit fix: website-pm-score → win-loss-analysis → positioning → landing-page-copy
  • Decisions to make: competitor-research → positioning --scenarios → (client picks) → product-messaging

Inputs

Required:

  • Company/product name and basic description
  • Website URL (accessible, fetchable)

Recommended (improve quality):

  • icp-behavioural output → sharpens persona + problem anchors
  • competitor-research output → enables competitive alternative mapping
  • win-loss-analysis output → real decision criteria, objections
  • Sales feedback → what's working in conversations
  • website-pm-score output → clarity gaps to fix

If inputs missing: Ask for website URL. Offer to run website-pm-score first to assess current clarity. Identify founder type early (customer-focused / technology-focused / competition-focused) — drives the approach sequence.

Read the full file on GitHub · 146 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 146 lines · 167 tokens per session scan A 344951eb7d34

Subscribe to this mod's changes

positioning is a skill published in the GitHub repository matteotitta/genesys-skills (36 stars, last pushed 1mo ago), licensed MIT. It adds 21 tokens to every session and 2,371 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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